Korean scalp care
Korean scalp and hair care by Bitelab, built around brush ampoules. Known for the Grow:Turn and Scalp:Turn lines.
- Brush ampoules with a built-in applicator for the scalp
- Three lines: Grow:Turn, Scalp:Turn and Repair:Turn
- Shampoos, treatments, ampoules, tonics and scalp tools in one brand
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A simple scalp and hair routine, all from LILYEVE.
SHAMPOOLILYEVE Growturn AD Exosome 3D Volume Shampoo
TREATMENTLILYEVE Growturn Exosome Capsule Treatment
AMPOULELILYEVE Growturn AD Exosome Brush Ampoule
TONICLILYEVE Scalpturn No-Sebum Cooling TonicAll LILYEVE
19 products
Which LILYEVE line is right for you?
Six lines, from Grow:Turn brush ampoules to the Scalp:Turn tonic.
Growturn AD ExosomeThe AD Exosome scalp care rangeBrush ampoule, 3D volume shampoo, setsfrom $28
Growturn BlackA caffeine shampoo and black brush ampoule for the scalpCaffeine black shampoo, black brush ampoulefrom $39
Growturn ExosomeScalp ampoule and treatment basicsSpicule ampoule, capsule treatment, dual lash serumfrom $23
Growturn Blue & PinkLow-molecular capsule brush ampoulesHyaluronic acid (blue), collagen (pink)from $39
Scalpturn Cica PDRNA cooling scalp routine with Cica and PDRNShampoo, brush ampoule, scalp scaler, setsfrom $28
Scalpturn No-Sebum TonicA cooling tonic for the scalpNo-Sebum Cooling Tonicfrom $28The LILYEVE guide
About LILYEVE
LILYEVE is a Korean scalp and hair care brand. On its global site, the company behind it is listed as Bitelab Co., Ltd. The brand describes its approach as small daily habits that come together into a haircare routine that fits you, using ingredients it considers trustworthy.
The three lines
The brand organizes its range into three lines: Grow:Turn, Scalp:Turn and Repair:Turn. Grow:Turn and Scalp:Turn are the scalp lines available here, with shampoos, treatments, ampoules and tonics. Repair:Turn is the brand’s hair treatment line.
Brush ampoules
The Brush Ampoule is LILYEVE’s signature format: a scalp ampoule with a brush-style applicator built into the tube, so the formula goes right onto the scalp. On Kool Seoul you will find the Growturn AD Exosome, Exosome Black, Blue and Pink versions, and the Scalpturn Cica PDRN version.
Growturn and Scalpturn
Growturn includes the AD Exosome range, the Caffeine Black Shampoo, capsule treatments and the Spicule Ampoule 3000. Scalpturn is built around Cica and PDRN, with a cooling shampoo, a brush ampoule, a scalp scaler and the No-Sebum Cooling Tonic. According to the brand, Scalpturn is formulated to be low-irritation and pH-balanced for delicate scalps.
Which LILYEVE to start with?
- New to the brand: a Brush Ampoule from the Growturn AD Exosome range.
- Daily wash: the 3D Volume Shampoo or the Caffeine Black Shampoo.
- Cooling scalp routine: the Scalpturn Cica PDRN shampoo and brush ampoule.
- Weekly extra: the Cica PDRN Scalp Scaler.
- Good value: one of the 3-piece sets.
How to build a LILYEVE routine
Shampoo, then a treatment on the lengths. Once your hair is towel-dried, apply the brush ampoule or tonic to the scalp. Use the scalp scaler as a weekly extra. New product? Patch test first.
Buying LILYEVE at Kool Seoul
We buy every LILYEVE product in Korea, from the brand and official Korean retailers, and ship it from our office in Itaewon, Seoul. Orders are prepared in 2–5 business days, then K-Packet takes 7–14 business days and DHL Express 2–5, both tracked. Prices are in USD; duties or import taxes may apply on arrival depending on your country.
Questions? We answer.
Is the LILYEVE sold on Kool Seoul authentic?
Yes. We buy LILYEVE in Korea from the brand and official Korean retailers, and ship it from our office in Seoul.
Who makes LILYEVE?
According to the brand’s global site, the company behind LILYEVE is Bitelab Co., Ltd.
What is a Brush Ampoule?
It is a scalp ampoule in a tube with a built-in brush applicator, so you can apply the formula directly to the scalp.
Growturn or Scalpturn?
Both are scalp lines. Growturn offers exosome ampoules, shampoos and treatments; Scalpturn is built around Cica and PDRN with a cooling feel.
How long does shipping to the US take?
We prepare your order in 2–5 business days. K-Packet then takes 7–14 business days, DHL Express 2–5, both tracked.
Will I pay import duties?
Duties or import taxes may apply on arrival depending on your order. They are set by your local authorities and paid by the recipient.
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Updated October 2026 · Prices in USD