Minimalist Korean skincare

Abib is a Korean skincare brand run by Four Company (포컴퍼니), based in Gangnam, Seoul. According to the brand, the name means “the first month”: the idea is to start from the very first step of the beauty cycle and help skin get back to its natural state.

The brand works under the slogan “The only way to the perfection is endless experiments.” It says it chooses each container only after testing how it reacts with the formula, and its Design Lab follows a minimalist approach: few colors, simple layouts, nothing unnecessary.

Heartleaf is Abib’s calming line. The brand says its heartleaf comes from Jirisan, a clean mountain area in southern Korea. On Kool Seoul you will find the Heartleaf Calming Toner Skin Booster, the Teca Calming Drop Serum, the Calming Cream Tube, the Facial Mist, the Calming Spot Patch and two cleansers: the Pore Cleansing Oil and the Pore Clay Pack Cleanser with charcoal.

Jericho rose (listed as Rebirth on our shop) is the firming and moisture line. According to the brand, the rose of Jericho survives dry conditions as a dried plant and opens again with a little water, and its trehalose helps skin hold moisture. The line includes the Nutrition Cream Tube, the PHA Toner, the Bifida Firming Drop Serum, the Mist Serum Glow Spray and the Collagen Eye Cream.

Glutathiosome (listed as Glutathione Vita on our shop) combines glutathione with an exosome-style delivery: the brand places 98% pure glutathione in a plant-derived double lipid layer to help it absorb. The serum also contains vitamin C and niacinamide. The line, for radiance and a more even-looking tone, includes a toner, serum, cream, Touch Spot Pads and a CC tone-up sunscreen.

Hyaluronic Boom™ is Abib’s own hyaluronic complex, used in the Water Drop Serum and the Water Cream Tube for a watery, cooling feel.

The PDRN line uses PDRN derived from salmon DNA, combined, according to the brand, with peptides, low-molecular hyaluronic acid, panthenol and hydrolyzed collagen: the PDRN Glow Serum 4.0, the Intensive Cream 1.5, the Collagen Overnight Mask, the Collagen Lip Mask and an eye patch.

• Gummy sheet mask: a thin sticker-style mask that clings closely to the face (Heartleaf, Collagen Milk, Hyaluronic, Madecassoside, Vita).
• Mild Acidic pH sheet mask: a transparent, mildly acidic mask (Aqua, Glutathione, Honey, Rebirth fit).
• Collagen Gel Mask: a jelly mask made with vegan collagen, according to the brand.
• Daily Pick: 30 sheets in a box, one a day.
• Essential Fit: Vita C, Hyaluron and Madecassoside sheets.
• Pads: Hyaluronic Hydrating Touch Pads, Green LHA Pore Touch Pads and Glutathione Vita Touch Spot Pads.

• New to the brand: the Heartleaf Calming Toner and a Gummy sheet mask.
• Sensitive-feeling skin: the Heartleaf line.
• Skin lacking bounce: Jericho rose (Rebirth) or PDRN.
• Dull-looking skin: Glutathiosome (Glutathione Vita).
• Thirsty skin: Hyaluronic Boom.
• Every morning: the Hyaluronic Sun Serum or a sun stick.

A simple routine: cleanser, toner, serum, cream, then sunscreen in the morning; a sheet mask or overnight mask a few times a week. Patch-test any new product first.

We buy every Abib product in Korea, from the brand and official Korean retailers, and ship it from our office in Itaewon, Seoul. Orders are prepared in 2–5 business days, then K-Packet takes 7–14 business days and DHL Express 2–5, both tracked. Prices are in USD; duties or import taxes may apply on arrival depending on your country.

Yes. We buy Abib in Korea from the brand and official Korean retailers, and ship it from our office in Seoul.

According to the brand, Abib means “the first month”: the first step of the beauty cycle.

Our listings use the Korean product names. “Rebirth” is the brand’s Jericho rose line, and “Glutathione Vita” is its Glutathiosome line.

Heartleaf is the calming line for sensitive-feeling skin. Jericho rose (Rebirth) focuses on firmness and moisture.

We prepare your order in 2–5 business days. K-Packet then takes 7–14 business days, DHL Express 2–5, both tracked.

Duties or import taxes may apply on arrival depending on your order. They are set by your local authorities and paid by the recipient.