RYO — Korean hair and scalp care by Amorepacific

RYOKorean scalp care

Korean hair and scalp care by Amorepacific, launched in 2008. Home of the Root:Gen line and the Jayangyoonmo shampoo.

Known forRoot:Gen & JayangyoonmoBrand ideaRoot Your Own beautyPrice range$16 – $35
Why we love it
  • Built on Amorepacific’s scalp research, which dates back to 1973, according to the brand
  • From the Root:Gen line to Hongjindan, Hambit, Heukwoon and Chungah, a range for every scalp and hair routine
  • Made by Amorepacific, the Korean beauty group behind the brand

The RYO guide

About RYO

RYO (려) is a Korean hair and scalp care brand from Amorepacific. According to Amorepacific, it launched in 2008 and draws on the group’s scalp research, which dates back to 1973. The brand’s idea is “Root Your Own beauty”: care that starts at the scalp and the root of the hair, for full, healthy-looking hair.

The Root:Gen line

Root:Gen is RYO’s newer line. According to Amorepacific, it offers tailored care for men and women, since their needs differ. On Kool Seoul you will find Root:Gen shampoos for women and for men, a Scalp Core Cooling Shampoo, an Aqua Peel Scalp Tonic, a Triple Shot Scalp Serum, a Root Volumizer, a Hair Volume Filler and scalp essences in two sizes.

Jayangyoonmo and the classic lines

The Jayangyoonmo shampoo is RYO’s signature product, according to Amorepacific. Our selection also includes Hongjindan (shampoo and treatment), Hambit (damage care shampoo and conditioner), Heukwoon (volume and root strengthening shampoo and conditioner), Chungah (deep cleansing and cooling shampoo) and a Sensitive Mild Shampoo.

RYO also makes hair color products, such as the Black Bean Scalp-Friendly Gray Hair Color and the Uahche Nourishing Gray Hair Cream Color.

Which RYO for you?

  • Not sure where to start: a Root:Gen shampoo, with the Scalp Tonic.
  • Hair that needs volume at the roots: Heukwoon or the Root:Gen Root Volumizer.
  • Hair that feels damaged: Hambit shampoo and conditioner.
  • A fresh, cooling feel: Chungah or the Root:Gen Scalp Core Cooling Shampoo.
  • A gentle daily shampoo: Sensitive Mild.

How to build a RYO routine

Wash with a shampoo that suits your scalp, then apply a scalp tonic or serum on a clean scalp. Follow with a treatment or conditioner on the lengths, and finish with a leave-in such as the Root:Gen Hair Volume Filler. Try a new product on a small area first and follow the directions on the label.

Buying RYO at Kool Seoul

We buy every RYO product in Korea, from the brand and official Korean retailers, and ship it from our office in Itaewon, Seoul. Orders are prepared in 2–5 business days, then K-Packet takes 7–14 business days and DHL Express 2–5, both tracked. Prices are in USD; duties or import taxes may apply on arrival depending on your country.

Questions? We answer.

Is the RYO sold on Kool Seoul authentic?

Yes. We buy RYO in Korea from the brand and official Korean retailers, and ship it from our office in Seoul.

Who makes RYO?

RYO is a hair and scalp care brand of Amorepacific, a Korean beauty group. According to the group, it launched in 2008.

What is Root:Gen?

It is RYO’s line of scalp and hair-root care, with tailored products for women and for men: shampoos, a scalp tonic, a scalp serum, a root volumizer and more.

Which RYO shampoo should I choose?

Choose by what you want from your routine: Root:Gen for scalp care, Heukwoon for volume at the roots, Hambit for damaged-feeling hair, Chungah for a cooling deep cleanse, or Sensitive Mild for a gentle everyday wash.

How long does shipping to the US take?

We prepare your order in 2–5 business days. K-Packet then takes 7–14 business days, DHL Express 2–5, both tracked.

Will I pay import duties?

Duties or import taxes may apply on arrival depending on your order. They are set by your local authorities and paid by the recipient.

Contact our Seoul team →

If you like RYO

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Updated October 2026 · Prices in USD