GROWUS — Korean ocean-inspired hair care

GROWUSOcean-inspired hair care

Korean hair and scalp care from GROWUS, a thalassotherapy-inspired brand built on ingredients from the sea. Home of the Sea Salt, Algae, Damage and Recover Therapy lines.

Known forTherapy hair care linesInspirationThalassotherapy (sea ingredients)Price range$17 – $84
Why we love it
  • Built on ingredients from the sea, according to the brand
  • Four named Therapy lines, from Sea Salt to Algae
  • Shampoos, treatments, scalp care and ready-made sets

The GROWUS guide

About GROWUS

GROWUS (그로우어스) is a Korean hair and spa care brand. According to the brand, it builds its products on ingredients from the sea, which covers 71% of the planet, adding its own technology to help the body return to a natural balance. It describes itself as a thalassotherapy hair & spa care brand, meaning care inspired by seawater and marine ingredients. The brand is operated by Eleven Corporation in Seoul.

The Therapy lines

GROWUS organizes its range into named lines, and each one has its own shampoo and treatment. Official product names are used as written by the brand: Sea Salt Therapy, Algae Therapy, Damage Therapy and Recover Therapy. Several items carry the EX name, which marks the brand’s updated versions.

Sea Salt and Algae Therapy

The Sea Salt Therapy line pairs a shampoo with a Scalp Scaler and a treatment; the brand presents it as sea salt and mineral synergy care. The Algae Therapy line includes the Mineral Shampoo, listed on the brand’s site with kelp and PDRN, plus a Mineral Water Treatment and a Mineral No-Wash Treatment.

Damage and Recover Therapy

The Damage Therapy line is the widest: Shampoo EX, Treatment EX, Hair Milk, Hair Oil, the Repair Clinic Hair Pack, a Scalp Scaling Ampoule, a Travel Kit and No-Wash Treatments in several scents (Due Rose, Light Pure Soap, Sunset Beach). Recover Therapy offers Shampoo EX, versions for women and for men, and a Hair Booster Serum EX that the brand lists with a biotin shot. The brand describes the Recover Shampoo EX as a cooling, soothing sebum-balancing care.

How to build a GROWUS routine

In the shower: choose a shampoo from the line you like, then the matching treatment or hair pack.
After the shower: a No-Wash Treatment or Hair Milk on damp hair, and a few drops of Hair Oil to finish. Not sure where to start? The shampoo and treatment sets pair products from the same line. New product? Patch test first.

Buying GROWUS at Kool Seoul

We buy every GROWUS product in Korea, from the brand and official Korean retailers, and ship it from our office in Itaewon, Seoul. Orders are prepared in 2–5 business days, then K-Packet takes 7–14 business days and DHL Express 2–5, both tracked. Prices are in USD; duties or import taxes may apply on arrival depending on your country.

Questions? We answer.

Is the GROWUS sold on Kool Seoul authentic?

Yes. We buy GROWUS in Korea from the brand and official Korean retailers, and ship it from our office in Seoul.

What does thalassotherapy mean?

It is the term GROWUS uses for its approach: hair and spa care inspired by seawater and marine ingredients, according to the brand.

Which GROWUS line should I start with?

Pick a line by name and stay in it: each of Sea Salt, Algae, Damage and Recover Therapy has its own shampoo and treatment. Our sets make it easy to buy a matching pair.

What is a No-Wash Treatment?

It is a treatment you apply and leave in, without rinsing. GROWUS makes Damage Therapy No-Wash Treatments in several scents and an Algae Therapy Mineral No-Wash Treatment.

How long does shipping to the US take?

We prepare your order in 2–5 business days. K-Packet then takes 7–14 business days, DHL Express 2–5, both tracked.

Will I pay import duties?

Duties or import taxes may apply on arrival depending on your order. They are set by your local authorities and paid by the recipient.

Contact our Seoul team →

If you like GROWUS

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Updated October 2026 · Prices in USD