MOREMO — Korean hair care

MOREMOKorean hair care

Korean hair care in bright pink bottles, built around “miracle-like softness”, according to the brand. Home of the Water Treatment Miracle 10.

Known forWater Treatment Miracle 10SpecialityTreatments for damaged hairPrice range$16 – $45
Why we love it
  • Water Treatment Miracle 10: fast “10-second” care for damaged hair, says the brand
  • Recovery Balm B: a no-wash protein primer to apply before drying
  • Delightful Oil: an ultra-light, non-sticky daily hair oil, according to the brand

All MOREMO

11 products

The MOREMO guide

About MOREMO

MOREMO is a Korean hair care brand known for its pink bottles and its “Miracle” treatments. On its official Korean store, the brand presents itself as a “life beauty brand” that reinterprets the beauty in everything around you, and promises “miracle-like softness” for your everyday hair.

The official Korean store is run by Sehwa P&C, a company based in Jincheon, North Chungcheong Province, Korea.

The water treatments

The Water Treatment Miracle 10 is the brand’s signature: MOREMO describes it as fast, reliable “10-second” care for damaged hair, in a light, watery texture.

The Ampoule Water Treatment Miracle 100 is its concentrated sibling: according to the brand, a high-concentration ampoule formula for rich, nourishing care.

Hair Treatment Miracle 2X and Recovery Balm B

The Hair Treatment Miracle 2X is presented by the brand as its stronger care for damaged hair.

The Recovery Balm B is a no-wash treatment: MOREMO calls it a protein primer to apply before drying, with softness you feel as soon as you put it on, according to the brand.

Oils and essences

The Hair Essence Delightful Oil is, according to the brand, an ultra-light daily oil with zero stickiness, which also helps protect hair from heat up to 230°C (446°F).

The Pro Repair Hair Essence is designed, says the brand, to coat hair with nourishment the moment you apply it.

The MOREMO shampoos

  • Super Repair Shampoo: deep, nourishing care, according to the brand.
  • Beer Yeast Shampoo: a large 1000ml family-size bottle.
  • Caffeine Biome Shampoo for Oily Skin: made for oily scalps, for a fresh feel all day, says the brand.
  • Fresh & Cool Shampoo: a cooling shampoo for a fresh-feeling scalp.

How to build a MOREMO routine

In the shower: shampoo, then the Water Treatment Miracle 10 or the Hair Treatment Miracle 2X, and rinse.
After the shower: on towel-dried hair, apply Recovery Balm B before blow-drying, then finish with a few drops of Delightful Oil or the Pro Repair Hair Essence. New product? Patch test first.

Buying MOREMO at Kool Seoul

We buy every MOREMO product in Korea, from the brand and official Korean retailers, and ship it from our office in Itaewon, Seoul. Orders are prepared in 2–5 business days, then K-Packet takes 7–14 business days and DHL Express 2–5, both tracked. Prices are in USD; duties or import taxes may apply on arrival depending on your country.

Questions? We answer.

Is the MOREMO sold on Kool Seoul authentic?

Yes. We buy MOREMO in Korea from the brand and official Korean retailers, and ship it from our office in Seoul.

Water Treatment Miracle 10 or Hair Treatment Miracle 2X?

Both are rinse-off care for damaged hair. The Water Treatment Miracle 10 is the brand’s fast “10-second” water treatment; the Hair Treatment Miracle 2X is presented by the brand as its stronger treatment.

How do I use Recovery Balm B?

It is a no-wash treatment. According to the brand, you apply it before drying, as a protein primer, and you do not rinse it out.

Which MOREMO shampoo should I choose?

Super Repair for deep, nourishing care, Caffeine Biome for oily scalps, Fresh & Cool for a cooling, fresh feel, or Beer Yeast in a large family-size bottle.

How long does shipping to the US take?

We prepare your order in 2–5 business days. K-Packet then takes 7–14 business days, DHL Express 2–5, both tracked.

Will I pay import duties?

Duties or import taxes may apply on arrival depending on your order. They are set by your local authorities and paid by the recipient.

Contact our Seoul team →

If you like MOREMO

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Updated October 2026 · Prices in USD