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Shop the newest Korean beauty arrivals at Kool Seoul — the latest skincare launches, makeup releases and K-pop drops freshly sourced from Seoul. We update our new arrivals daily, so you're always first to discover the hottest Korean products.

LILYEVE Scalpturn Cica PDRN Cooling Shampoo & Brush Ampoule Set

This duo brings together the cooling shampoo and the brush-tip ampoule from the Scalpturn range. The shampoo purifies oily roots, then the leave-in ampoule soothes and rebalances the scalp. A complete two-step routine for scalps that itch and get greasy again quickly.

LILYEVE Two-Way Gua Sha Brush

LILYEVE Two-Way Gua Sha Brush

This two-in-one tool pairs a scalp massage brush with a gua sha edge for the neck and shoulders. It boosts surface circulation, relaxes tension and helps hair treatments spread more evenly. A small wellness ritual that fits easily into your bathroom routine.

LILYEVE Growturn Exosome Dual Lash Serum

LILYEVE Growturn Exosome Dual Lash Serum

This dual-ended lash serum combines a clear treatment and a black treatment powered by exosomes. Use the black end by day like a light mascara and the clear end at night to nourish your lashes. Together they strengthen fragile lashes and make them look fuller.

LILYEVE Scalpturn No-Sebum Cooling Tonic

LILYEVE Scalpturn No-Sebum Cooling Tonic

This cooling tonic is sprayed onto the roots to keep greasiness down and calm any heat. It delivers instant freshness and extends that just-washed feeling. Handy after a workout or during the day, on a dry or damp scalp, whenever your roots need a reset.

LILYEVE Scalpturn Cica PDRN Scalp Scaler

LILYEVE Scalpturn Cica PDRN Scalp Scaler

This exfoliating care goes on before shampoo to loosen sebum, flakes and residue built up at the roots. Cica and PDRN soothe while citrus and mint notes refresh. Use it once or twice a week for an oily scalp that feels clean, light and comfortable again.

LILYEVE Growturn Caffeine Black Shampoo

LILYEVE Growturn Caffeine Black Shampoo

This black caffeine shampoo wakes up the scalp and strengthens the roots with every wash. Its cooling feel energizes, reduces visible dandruff and gives fine hair more volume. It also helps limit hair fall caused by breakage, for women and men alike.

LILYEVE Scalpturn Cica PDRN Deep Clean Cooling Shampoo

This cooling shampoo deep cleans an oily scalp and reduces visible dandruff. Cica and PDRN calm itching while the fresh lather lifts away excess sebum. Roots stay clean and light for longer between washes, so you can stretch the time before your next shampoo.

LILYEVE Growturn AD Exosome 3D Volume Shampoo

This mildly acidic exosome shampoo cleanses the roots while strengthening them. It lifts fine hair for visible volume once dry and helps reduce hair fall linked to breakage. A fresh herbal aroma makes every wash a little more pleasant, morning or night.
250 products

New product

250 products