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Shop the newest Korean beauty arrivals at Kool Seoul — the latest skincare launches, makeup releases and K-pop drops freshly sourced from Seoul. We update our new arrivals daily, so you're always first to discover the hottest Korean products.

TREECELL Night Collagen Shampoo Midnight Forest 120ml

This 120ml size of the Night Collagen shampoo fits easily in a gym bag or suitcase. It purifies an oily scalp, strengthens the roots and leaves a woody Midnight Forest scent. A smart way to try the formula before moving up to the large 520ml bottle for daily use.

TREECELL Night Collagen Shampoo Midnight Forest 520ml

Designed for an evening wash, this collagen shampoo keeps excess sebum in check on an oily scalp. It strengthens the roots and helps limit hair fall caused by breakage. The woody Midnight Forest scent helps you unwind before bed and hair wakes up feeling light.

TREECELL Triple Bonding Treatment 100ml

TREECELL Triple Bonding Treatment 100ml

The small size of the Triple Bonding treatment lets you try its repairing formula or take it on the road. It strengthens damaged hair from within, reduces split ends and brings back shine. The 100ml tube slips easily into any toiletry bag or gym kit.

TREECELL Triple Bonding Treatment 250ml

TREECELL Triple Bonding Treatment 250ml

This repairing treatment targets the inner bonds of hair damaged by bleach, heat or straightening. It reduces breakage and split ends and leaves lengths supple and glossy. The 250ml size, scented with Trolly Neroli, suits regular use once or twice a week.

LILYEVE Scalpturn Shampoo, Brush Ampoule & Scalp Scaler 3-Piece Set

This three-piece set gathers the whole Scalpturn range: scalp scrub, cooling shampoo and brush-tip ampoule. The scrub clears buildup, the shampoo purifies and the leave-in ampoule soothes. A complete routine to reset an oily, itchy scalp and keep it feeling fresh all week.

LILYEVE Growturn AD Shampoo, Capsule Treatment & Mini Ampoule 3-Piece Set

This three-piece set covers the full Growturn routine: exosome volume shampoo, capsule hair treatment and a 30ml mini ampoule. It strengthens the roots, restores the look of the lengths and helps limit hair fall caused by breakage. The mini ampoule is a handy way to try the scalp care.

LILYEVE Growturn Black Brush Ampoule & Caffeine Black Shampoo Set

This set brings together the fragrance-free Growturn Black ampoule and the caffeine shampoo from the same line. Caffeine energizes the roots during the wash, then the exosomes in the ampoule continue the care. A complete strengthening routine that suits men and women alike.

LILYEVE Growturn AD Exosome 3D Volume Shampoo & Brush Ampoule Set

This set pairs the volume shampoo and the brush-tip ampoule from the Growturn AD range. The shampoo strengthens the roots as it cleans, and the leave-in ampoule carries the care further. A two-step hair loss routine for hair that looks denser over time.
250 products

New product

250 products