
VIDIVICI
Korean skincare & makeup
The total beauty brand of Shinsegae International, built on its Skin Core Beauty philosophy. Cleansing oils, hydrating skincare and everyday makeup.
- A total beauty brand from Shinsegae International
- The Skin Core Beauty philosophy: light, density, texture
- From cleansing oils to lip balms, one brand
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Cleanse, hydrate and moisturize, all from VIDIVICI.
All VIDIVICI
15 productsWhich VIDIVICI is right for you?
Six lines, from deep cleansing oils to tinted lip balms.
Clear Deep Cleansing OilsRemoving makeup & sunscreenPurifying, Pore Control, Gentle Calmingfrom $43
Face Clear Cleansing BalmA melting balm cleanseRich Melting Cleansing Balmfrom $50
Hydra IntenseHydrationGel To Water & Hyper Moist Creamfrom $47
Skin IlluminationA radiant-looking finishCrystal Essence Dropsfrom $47
Nude PerfectionLight base with sun protectionTinted BB Cream SPF30 PA++from $39
Lip balmsSoft color & comfort on lipsPeptide Butter Tint Balm, The Melting Balmfrom $26The VIDIVICI guide
About VIDIVICI
VIDIVICI is the in-house cosmetics brand of the Korean fashion and beauty company Shinsegae International, which describes it as a total beauty brand. Its range covers cleansing, skincare and makeup.
Developed in 2016 with the Chinese market in mind, its Face Clear Perfect Cleansing Foam made the brand known for cleansing in China, according to Shinsegae International. Today VIDIVICI is also growing in Japan and in Korean beauty stores.
Skin Core Beauty
After its rebranding, VIDIVICI introduced a new philosophy called Skin Core Beauty: focusing on the skin’s own health and balance. According to the brand, it works on three elements, light, density and texture, and created a high-performance key complex called Core Peptide Booster™.
The cleansing range
Cleansing is where VIDIVICI made its name. At Kool Seoul you will find three Clear Deep Cleansing Oils in 300 ml: Purifying, Pore Control and Gentle Calming. Prefer a balm? The Face Clear Rich Melting Cleansing Balm (100 ml) melts on the skin. For travel or the gym, the Professional Makeup Cleansing Cloths come in a pack of 30.
Hydration & glow
The Hydra Intense Hyaluronic 7 line pairs a Boosting Gel To Water (120 ml) with a richer Hyper Moist Cream (50 ml). For a radiant-looking finish, add the Skin Illumination Crystal Essence Drops. Round off with The Cashmere Hand Treatments for your hands.
VIDIVICI makeup
- Base: Nude Perfection Skin Fit Tinted BB Cream SPF30 PA++.
- Eyes: Perfect Eyebrow Pencil, Single Eye Shadow and the Millennial Ambient Glow Eyes palette.
- Lips: Peptide Butter Tint Balm and The Melting Balm.
How to build a VIDIVICI routine
Evening: massage a Clear Deep Cleansing Oil or the cleansing balm onto dry skin, add a little water, rinse, then follow with your usual cleanser. Apply the Hydra Intense Gel To Water, the Crystal Essence Drops and the Hyper Moist Cream.
Morning: a gentle cleanse, the same hydrating steps, then the Tinted BB Cream SPF30 PA++. New product? Patch test first.
Buying VIDIVICI at Kool Seoul
We buy every VIDIVICI product in Korea, from the brand and official Korean retailers, and ship it from our office in Itaewon, Seoul. Orders are prepared in 2–5 business days, then K-Packet takes 7–14 business days and DHL Express 2–5, both tracked. Prices are in USD; duties or import taxes may apply on arrival depending on your country.
Questions? We answer.
Is the VIDIVICI sold on Kool Seoul authentic?
Yes. We buy VIDIVICI in Korea from the brand and official Korean retailers, and ship it from our office in Seoul.
Who makes VIDIVICI?
VIDIVICI is a Korean beauty brand owned by Shinsegae International, part of the Shinsegae group.
What is Skin Core Beauty?
It is the brand’s philosophy since its rebranding: focusing on the skin’s own health and balance, through light, density and texture, with its Core Peptide Booster™ complex.
Which Clear Deep Cleansing Oil should I choose?
All three are 300 ml cleansing oils. Pick by name: Purifying, Pore Control or Gentle Calming, depending on what you want your cleanse to focus on.
How long does shipping to the US take?
We prepare your order in 2–5 business days. K-Packet then takes 7–14 business days, DHL Express 2–5, both tracked.
Will I pay import duties?
Duties or import taxes may apply on arrival depending on your order. They are set by your local authorities and paid by the recipient.
Updated October 2026 · Prices in USD












CLEANSEVidivici Clear Purifying Deep Cleansing Oil 300ml
HYDRATEVidivici Hydra Intense Hyaluronic 7 Boosting Gel To Water 120ml
ESSENCEVidivici Skin Illumination Crystal Essence Drops 178ml
CREAMVidivici Hydra Intense Hyaluronic 7 Hyper Moist Cream 50ml









