CLIO — Korean color makeup

CLIOKorean makeup brand

Korean color makeup from CLIO, a color-makeup specialist brand since 1993, according to the brand. Base, eyes, lips and cheeks in one place.

Founded1993SpecialtyColor makeupPrice range$19 – $52
Why we love it
  • A color-makeup specialist brand since 1993, according to CLIO
  • Base, eye, lip and cheek makeup from one brand
  • Makeup designed to be easy for anyone to use, according to the brand

The CLIO guide

About CLIO

CLIO is a Korean makeup brand. On its official corporate site, CLIO says it was born in 1993 as a color-makeup specialist brand, and that it aims to make professional makeup easy and simple for everyone through innovative quality and expressive colors.

CLIO belongs to CLIO Cosmetics, the company behind several other Korean beauty brands, including PERIPERA and goodal. On Kool Seoul you will find CLIO’s makeup range.

Base makeup: Kill Cover and Glazing

The Kill Cover name covers CLIO’s base makeup here: the High Glow Foundation, the Airy Fit Concealer, the Foundwear Concealer and the Mesh Glow Essential Cushion Mini. Alongside it, the Glazing Prep Base is a makeup base primer and the Glazing Milky Essence is a hydrating essence.

Eyes: liners, mascara and palettes

For lashes, the Kill Lash Superproof Mascara Fine is a waterproof mascara, and the Kill Lash Mascara Remover comes alone or as a trio. For lines, choose between the Superproof Pen Liner, the Superproof Brush Liner and the waterproof Sharp So Simple pen and pencil liners. The Kill Brow Auto Hard Brow Pencil is an automatic brow pencil.

For color, there is the Pro Eye Palette, the Pro Eye Palette Air, the Muse Master Palette and the Soft Blending Shadow Stick.

Lips and cheeks

The Crystal Glam Tint is a glossy lip tint, also available as the Royal Edition, and the Crystal Glam Balm is a glossy lip balm. The Volume Mate Tint is another lip tint. The Essential Lip Cheek Tab (and its Blur version) is a multi-use balm for lips and cheeks, and the Essential Blush Tab is a powder blush. For glow, the Prism Highlighter is a powder highlighter and Glass & Highlighter is a cream-to-powder one.

Which CLIO for you?

  • Base makeup: start with the Kill Cover High Glow Foundation or the Cushion Mini.
  • Lashes that stay put: the Kill Lash Superproof Mascara Fine, with the Mascara Remover for the evening.
  • Glossy lips: the Crystal Glam Tint or Balm.
  • A one-step touch of color: the Essential Lip Cheek Tab.
  • Eye looks: the Pro Eye Palette or Muse Master Palette.

How to build a CLIO look

Start with the Glazing Prep Base, then the foundation or cushion, and a concealer where you want it. Define the eyes with a liner and mascara, add shadow from a palette, a touch of Essential Blush Tab on the cheeks, a highlighter, and finish with a Crystal Glam Tint. In the evening, take off waterproof makeup with the Kill Lash Mascara Remover.

Buying CLIO at Kool Seoul

We buy every CLIO product in Korea, from the brand and official Korean retailers, and ship it from our office in Itaewon, Seoul. Orders are prepared in 2–5 business days, then K-Packet takes 7–14 business days and DHL Express 2–5, both tracked. Prices are in USD; duties or import taxes may apply on arrival depending on your country.

Questions? We answer.

Is the CLIO sold on Kool Seoul authentic?

Yes. We buy CLIO in Korea from the brand and official Korean retailers, and ship it from our office in Seoul.

Who makes CLIO?

CLIO is made by CLIO Cosmetics, a Korean beauty company. According to the brand, CLIO was born in 1993 as a color-makeup specialist brand.

Does CLIO make waterproof products?

Yes. The Sharp So Simple pen and pencil liners are waterproof, as their names say, and the Kill Lash Superproof Mascara Fine is a waterproof mascara. The Kill Lash Mascara Remover is made to take them off.

What is the Essential Lip Cheek Tab?

It is a multi-use balm for lips and cheeks. We also carry a Blur version, and a separate Essential Blush Tab powder blush.

How long does shipping to the US take?

We prepare your order in 2–5 business days. K-Packet then takes 7–14 business days, DHL Express 2–5, both tracked.

Will I pay import duties?

Duties or import taxes may apply on arrival depending on your order. They are set by your local authorities and paid by the recipient.

Contact our Seoul team →

If you like CLIO

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Updated October 2026 · Prices in USD