Korean color makeup

rom&nd is a color makeup brand created by iFamilySC, a Seoul company, and launched in September 2016. Its motto is “Beauty Holic’s Favorite”, and the company describes its mission as sharing the joy of falling in love with makeup.

According to the company, rom&nd asks everyday users to review new products before launch, so their feedback shapes each product from the development stage. The same company also launched NUSE, its sister makeup brand, in 2023.

The Juicy Lasting Tint is rom&nd’s signature lip tint; in November 2024 it was renewed as The Juicy Lasting Tint. The brand describes its shine as building over time, like a glossy candy coating.

The Glasting family is all about shine: the Glasting Water Tint gives a clear, water-like glossy film according to the brand, joined by the Glasting Color Gloss (launched in December 2023), Water Gloss, Melting Balm and Melting Pot. For a softer finish, try the Blur Fudge Tint, the Zero Velvet Tint (a light “knit” lip, says the brand) or the Zero Matte Lipstick, which feels like wearing nothing, according to rom&nd. The Lip Matter turns any lipstick matte.

Better Than Eyes are small eyeshadow palettes with very fine powder, according to the brand. Better Than Palette is built for layering: shades that deepen step by step without turning muddy. Add a Slide In Single shadow or The Universe Liquid Glitter for sparkle.

The Han All line covers brows and lashes: brow cara, Flat/Sharp Brow pencils, the Fix Mascara and Fox Lash Mascara, plus a mascara remover. rom&nd presents the Han All brows as an easy way to draw your own arch every morning.

The Zero Cushion is described by the brand as an air-light, close-fitting “0g base”. The range also includes the Nu Zero Cushion, the Bare Water Cushion (with refill) and matching puffs, the Baekmi Tone-up Cream, Tone-up Sun Cushion and No-Sebum Powder, and the Zero Sun Clean sunscreen.

For the face: Better Than Cheek blush, Better Than Shape contour (a shade half a tone deeper than your skin, says the brand), Better Than Contour and the See-through Veil Lighter for a soft, natural glow.

&by rom&nd is a line sold on rom&nd’s official Korean store, with soft everyday items: Glassy Balm and Glassy Balm Tint, Mellow Eye Palette, Mellow Stick Cheek, Mellow Matte Cushion, Comfort Loose Powder, Dorayaki Lip & Cheek Balm and the Roll Cake Tone-up Sun Cushion.

rom&nd also releases seasonal collections and collaborations, such as the Soy Milk Collection, the Miffy collection and the Black Spectrum, New Warm and Rare Series shades. Limited editions do not stay long, so grab your favorite shade while it is here.

• Base: a thin layer of Nu Zero or Bare Water Cushion.
• Eyes: sweep the light shade of a Better Than Eyes palette, then deepen the outer corner; finish with Han All brow and mascara.
• Cheeks: a soft touch of Better Than Cheek.
• Lips: The Juicy Lasting Tint for juicy lips, or a Glasting gloss on top for extra shine.

We buy every rom&nd product in Korea, from the brand and official Korean retailers, and ship it from our office in Itaewon, Seoul. Orders are prepared in 2–5 business days, then K-Packet takes 7–14 business days and DHL Express 2–5, both tracked. Prices are in USD; duties or import taxes may apply on arrival depending on your country.

Yes. We buy rom&nd in Korea from the brand and official Korean retailers, and ship it from our office in Seoul.

rom&nd is made by iFamilySC, a company based in Seoul. The brand launched in September 2016.

Yes. NUSE is a makeup brand launched in 2023 by iFamilySC, the same company behind rom&nd.

The Juicy Lasting Tint is the brand’s signature juicy tint, with a shine that builds over time. The Glasting Water Tint gives a clear, water-like glossy film, according to the brand.

We prepare your order in 2–5 business days. K-Packet then takes 7–14 business days, DHL Express 2–5, both tracked.

Duties or import taxes may apply on arrival depending on your order. They are set by your local authorities and paid by the recipient.