PASSION & BEYOND

Passion & Beyond is the brand known in Korea as BEYOND (비욘드); “Passion &” sits above “BEYOND” in its logo. It belongs to the Korean beauty group LG Household & Health Care, which runs the official BEYOND online store.

The group describes BEYOND as a clean beauty and wellness brand with environmental protection as its core value, built on selected ingredients including plant-derived ones, skin-friendly formulas and eco-friendly packaging. The range covers skincare, body care and hair care.

Angel Aqua is the brand’s daily hydrating and soothing line. When it was renewed in 2022, LG Household & Health Care said the line was certified vegan by the Korea Vegan Certification Institute and contains extract of jeonho, a plant grown on Ulleungdo island, with tree sap in the toner and hyaluronic acid and madecassoside in the cream.

At Kool Seoul you will find the Moisture Barrier Toner and Cream, toners, ampoules, the Water Essence In Lotion, a tone-up sun cream, a cleansing water, a peeling gel, a lip plumper and a moisture cream for men. The Angel Tea Tree pads and ampoule complete it for blemish-prone skin.

The Phyto Aqua Cream celebrated its 10th anniversary in 2019. According to the brand, it contains a mushroom complex extract and follows an “eco formula” made without seven components, including animal-derived ingredients, mineral oil, fragrance and tar colors. The line also includes a toner, an emulsion, a blemish repair serum and a sun base.

For cleansing, the Phytoganic range offers a facial foam, a cleansing liquid and a cleansing oil.

• Deep Moisture: honey shower in a 1L size, repairing body cream, creamy sugar body scrub and a body basic set.
• Total Recovery: creamy body wash, body scrub and a body basic set.
• Pure Scent: scented body washes (Love In Bloom, Mary Berry, Full-In-Honey).
• Acne Clear: body wash and body mist.

The Professional Defense shampoo and treatment were renewed in 2022. According to LG Household & Health Care, the shampoo contains Vegan Biotin™ and the treatment five plant oils: macadamia, grapeseed, moringa, pomegranate seed and argan.

Also in our selection: the Argan Therapy hair pack and curling essence, the Healing Force scalp treatment and the Longwear perfumed shampoo and treatment in 950ml.

• Everyday hydration: the Angel Aqua line.
• A richer moisturizing cream: Phyto Aqua.
• Blemish-prone skin: Acnature or Angel Tea Tree.
• For men: the Homme Balance or Fitness toner and emulsion.
• Daily sun care: the Daily Defense sun creams and sun stick (SPF50+).
• Body and hair: Deep Moisture for the body, Professional Defense for hair.

New product? Patch test first.

We buy every Passion & Beyond product in Korea, from the brand and official Korean retailers, and ship it from our office in Itaewon, Seoul. Orders are prepared in 2–5 business days, then K-Packet takes 7–14 business days and DHL Express 2–5, both tracked. Prices are in USD; duties or import taxes may apply on arrival depending on your country.

Yes. We buy Passion & Beyond in Korea from the brand and official Korean retailers, and ship it from our office in Seoul.

Yes. In Korea the brand is called BEYOND (비욘드), and “Passion & Beyond” appears in its logo. It belongs to LG Household & Health Care.

According to LG Household & Health Care, the Angel Aqua line was certified vegan by the Korea Vegan Certification Institute when it was renewed in 2022.

Angel Aqua is the brand’s daily hydrating and soothing line. Phyto Aqua is built around its moisturizing cream with mushroom complex extract.

We prepare your order in 2–5 business days. K-Packet then takes 7–14 business days, DHL Express 2–5, both tracked.

Duties or import taxes may apply on arrival depending on your order. They are set by your local authorities and paid by the recipient.