✦ OFFICIAL MERCH
NEW JEANS
Official NewJeans albums, lightstick and merch, bought from authorised retailers in Korea and shipped from Seoul.
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📖 About NEW JEANS
NewJeans is a girl group from ADOR, a label under HYBE. The group debuted on July 22, 2022 with the song Attention, followed by the EP New Jeans on August 1, 2022, which also includes Hype Boy and Cookie. As of 2026 NewJeans is a four-member group made up of Minji, Hanni, Haerin and Hyein.
After the debut EP, the group released the single album OMG, with the song Ditto, in January 2023 and the second EP Get Up, with Super Shy and ETA, in July 2023. Their most recent Korean release is the single album How Sweet from May 2024, followed by the Japanese single Supernatural in June 2024. In July 2026 the four members appeared together in the 2026 Summer of NewJeans films. The NewJeans official lightstick is called the Binky Bong.
At Kool Seoul you will find NewJeans albums in their different versions, the NewJeans official lightstick and NewJeans merch such as photocards and official goods. Everything is genuine: we buy from authorised retailers in Korea and pack each order at our Seoul office before sending it to fans around the world.
NEW JEANS FAQ
Are the NewJeans albums sold on Kool Seoul official?
Yes. Every NewJeans album we sell is an official release bought from authorised retailers in Korea, sealed and with all its original inclusions.
What is the NewJeans lightstick called?
The NewJeans official lightstick is called the Binky Bong. It is shaped like a bunny, the symbol of the fandom.
What is the NewJeans fandom called?
NewJeans fans are called Bunnies.
What is the latest NewJeans album?
The most recent Korean release is the single album How Sweet (May 2024). The latest EP is Get Up, released in July 2023.
Who are the members of NewJeans?
As of 2026 NewJeans has four members: Minji, Hanni, Haerin and Hyein.
All NEW JEANS products
16 products
NEW JEANS
NEW JEANS
The NEW JEANS collection at Kool Seoul features Korean products sourced directly from Seoul retailers. No middleman, no markup — the catalog is shipped directly from Korea.
Every order ships from Seoul with original packaging and worldwide tracking. Reliable delivery for K-content fans outside Korea.
