Korean natural makeup

NAMING. is a Korean makeup brand from Gangnam, Seoul. Its motto is “Bold Natural”: according to the brand, natural means clearly showing your own personality and taste.

The range covers base makeup (cushions, foundation, powder), cheeks, lips, eyes and brows.

The Layered Fit Cushion gives a natural glow that looks like your own skin and, according to the brand, clings more closely the more you layer it, without feeling heavy. The Layered Fit Cushion SPF50+ PA+++ is the sun-protection version, and the Layered Matte Fit Cushion is the matte option.

The Zero Gravity Cover Up Cushion (SPF40 PA++) is a weightless-feel cushion for a smooth finish that covers pores; the brand presents it as a cushion that can replace foundation. The All Day Master Cushion (SPF30 PA++) is made for hot, humid days, with a soft blurred finish that, according to the brand, holds up against oil without darkening.

Prefer a liquid? The Layered Cover Foundation (SPF35 PA++) has a soft texture that melts into the skin for a smooth, natural finish. To set, the Retouch Jelly Powder Pact uses a jelly texture that, according to the brand, gives a blurred finish without powder fallout.

The Fluffy Powder Blush gives a sheer, natural flush. The Fluffy Powder Blush Duo Palette pairs best-loved shades by mood: Warm Bread (Toast, Bagel) and Cool Candy (Yummy, Niese).

For a dewy look, the Softy Cream Blush melts in for a clear, moist cheek, and the Blurry Cheek Balm adds a soft flush with a glow from within, according to the brand. The Fluffy Baked Highlighter and the Fluffy Volume & Shading Duo complete the face.

The Over Dew Glossy Tint comes in a spectrum of nude shades and gives a glossy, dimensional shine in one stroke. The High Dew Lip Glaze has a coating shine that, according to the brand, smooths the look of lip lines for fuller-looking lips.

The Glowy Heart Lip Tint feels light, like bare lips, and the Syrup Melting Stick is a melting lip glow stick with a syrup-glaze texture.

The Perfectail Eye Designing Pencil Slim Liner is an ultra-slim liner for detailed eye lines, with shades for lining and for extending the eye. The Perfectail Eye Palette offers sun-tanned, vintage-mood shades that the brand designed for medium to deeper skin tones.

The Rootlit Eyebrow Pencil has soft color payoff for easy, natural brows, in Taupe Brown, Dark Brown and Mute Gray.

Everyday glow: Layered Fit Cushion, Rootlit Eyebrow Pencil, a touch of Fluffy Powder Blush, then Over Dew Glossy Tint.
Long-wear blur: All Day Master Cushion or Zero Gravity Cover Up Cushion, Retouch Jelly Powder Pact, Blurry Cheek Balm and High Dew Lip Glaze.

We buy every NAMING. product in Korea, from the brand and official Korean retailers, and ship it from our office in Itaewon, Seoul. Orders are prepared in 2–5 business days, then K-Packet takes 7–14 business days and DHL Express 2–5, both tracked. Prices are in USD; duties or import taxes may apply on arrival depending on your country.

Yes. We buy NAMING. in Korea from the brand and official Korean retailers, and ship it from our office in Seoul.

It is NAMING.’s motto. According to the brand, natural makeup means clearly showing your own personality and taste.

For a natural, skin-like glow, the Layered Fit Cushion (or the Layered Matte Fit Cushion for matte). For smooth pore coverage, the Zero Gravity Cover Up Cushion. For long wear on hot, humid days, the All Day Master Cushion.

For a sheer powder flush, the Fluffy Powder Blush. For a dewy cheek, the Softy Cream Blush. For a soft flush with a glow from within, the Blurry Cheek Balm.

We prepare your order in 2–5 business days. K-Packet then takes 7–14 business days, DHL Express 2–5, both tracked.

Duties or import taxes may apply on arrival depending on your order. They are set by your local authorities and paid by the recipient.