ELROEL — Korean makeup and sun care

ELROELKorean makeup & sun care

Korean cosmetics created by first-generation makeup artist Yoo Yang-hui. Known for cushions, shadow sticks and sun care.

Founded byMakeup artist Yoo Yang-huiKnown forCushions & sun carePrice range$8 – $124
Why we love it
  • Created by a first-generation Korean makeup artist, according to the brand
  • Cushions, shadow sticks and sun sticks made for quick, easy routines
  • Sold in 22 countries, according to the brand

The ELROEL guide

About ELROEL

ELROEL is a Korean cosmetics brand from Monoglot Holdings, based in Seoul. The brand describes its idea as “Every Newness is For A Beautiful life”, and says it is built on three words: Refined, Sustainable and Sincere.

According to the brand, ELROEL is sold in 22 countries and has taken part in international beauty fairs since 2015. Its Korean store is at elroel.com, and the brand also has a direct store in Hongdae, Seoul.

The artist behind ELROEL

ELROEL is the work of Yoo Yang-hui, introduced by the brand as a first-generation makeup artist in Korea. According to the brand, she has done hair and makeup for SBS’s K-POP Collection and the SBS Supermodel contest, as well as film, fashion and beauty brands, magazines and fashion shows, and she has taught at Inha Technical College.

The brand says its goal is to let everyone do professional-looking makeup and skincare in a simple, easy way.

Makeup, from cushions to shadow sticks

Makeup is the heart of the range: Blending Cushion HD, Blending Compact Cushion and Dot Ampoule Cushion for base makeup, the 1-Minute Stick Foundation, and the Blanc Cover line with a Cover Mela Stick MAX and a Skin-Adaptive Foundation. For eyes and lips there are the Barely Mood and Multi Fit palettes, the Blanc Double Shadow Stick, the Blanc Essential Lip Oil and the Lumiveil Serum Tint.

The brand notes that the Blanc Cover Cream Stick received the Korean “Brand K” certification in 2021.

Sun care in cushion and stick formats

ELROEL’s sun care comes as cushions and sticks. The cushion range includes the 1-Minute Tone-up Sun Cushion, the Strawberry Milk Tone-up Sun Cushion and the Pang Pang Sun Cushion in several sizes and editions. The Airy Core Sun Stick and the No Sebum Big Sun Stick are also sold as sets with a sun cream.

Skincare and the Jeju line

ELROEL also makes skincare: the Prestige Collagen line (serum cream, eye cream and more), the Pore Melting Pad, the Pore Clearing Pack, the Enzyme Capsule Cleanser and The First Rosemary Serum.

According to the brand, its JCC-certified line is made from clean Jeju ingredients; the Honey Lemon Mask is presented as a wash-off mask made with Jeju honey and lemon.

Which ELROEL for you?

  • New to the brand: start with a cushion, such as the Blending Cushion HD.
  • Easy daily sun care: a sun stick or the 1-Minute Tone-up Sun Cushion.
  • Eye makeup: the Blanc Double Shadow Stick or a Barely Mood palette.
  • Skincare: the Prestige Collagen line or The First Rosemary Serum.
  • Lips: the Blanc Essential Lip Oil or the Lumiveil Serum Tint.

Buying ELROEL at Kool Seoul

We buy every ELROEL product in Korea, from the brand and official Korean retailers, and ship it from our office in Itaewon, Seoul. Orders are prepared in 2–5 business days, then K-Packet takes 7–14 business days and DHL Express 2–5, both tracked. Prices are in USD; duties or import taxes may apply on arrival depending on your country.

Questions? We answer.

Is the ELROEL sold on Kool Seoul authentic?

Yes. We buy ELROEL in Korea from the brand and official Korean retailers, and ship it from our office in Seoul.

Who created ELROEL?

According to the brand, ELROEL was created by Yoo Yang-hui, a first-generation makeup artist in Korea. The brand belongs to Monoglot Holdings.

What is ELROEL best known for?

Makeup and sun care in easy formats: cushions, stick foundations, shadow sticks and sun sticks. The brand also makes skincare.

Is ELROEL sold in the US?

We ship ELROEL from Seoul to the US and many other countries. Availability of individual items is shown on each product page.

How long does shipping to the US take?

We prepare your order in 2–5 business days. K-Packet then takes 7–14 business days, DHL Express 2–5, both tracked.

Will I pay import duties?

Duties or import taxes may apply on arrival depending on your order. They are set by your local authorities and paid by the recipient.

Contact our Seoul team →

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Updated October 2026 · Prices in USD