Korean color makeup
Korean makeup brand known for Last Velvet Tint, Last Auto Gel Eyeliner and Last Eye Palette. According to the brand, its motto is “Be Brave As I Am”.
- A Korean makeup brand that says it has been creating color since 2004
- Tints, eyeliners, palettes, blush, cushions and concealers in one brand
- According to the brand, it offers vegan-certified products and uses FSC-certified paper packaging
BBIA best sellers
See all ›
4 steps, one click
A simple makeup look, all from BBIA.
BASEBBIA Eau Glow Cushion
CHEEKBbia Perfect Match Blush
EYESBBIA Last Eye Palette
LIPSBBIA Last Velvet TintAll BBIA
26 products
Which BBIA line is right for you?
Six lines, from lip tints to eyeliners, palettes and cushions.
TintsLip color in many shadesLast Velvet Tint, Glow Tint, L'eau Tintfrom $18
EyelinersLiner and glitter for the eyeLast Auto Gel Eyeliner, Never Die Brush Eyelinerfrom $11
Eye shadowPalettes and single shadowsLast Eye Palette, Ready To Wear Eye Shadowfrom $13
CheeksBlush, powder cheek and contourPerfect Match Blush, Last Contour Stickfrom $12
BaseCushion, concealer and powderEau Glow Cushion, Eau Stay Concealer, Oh Powder Pactfrom $18
Lip care and lipsOil, pencil and lipstickLip Oil Essence, Nude Lip Pencil, Ready To Wear Water Lipstickfrom $15The BBIA guide
About BBIA
BBIA (삐아) is a Korean makeup brand. According to the brand’s official online store, it has been creating color since 2004 under the motto “Be Brave As I Am”, and describes itself as a makeup brand that helps people express themselves freely. The company behind it is BBIA Co., Ltd., based in Songdo, Incheon.
Signature products
On its brand page, BBIA highlights Last Velvet Tint, Last Auto Gel Eyeliner, Eau Stay Concealer, Glow Tint and Last Eye Palette as signature items.
Lips: tints, oils and pencils
For lips, the range includes Last Velvet Tint, Glow Tint, L'eau Tint, Lip Oil Essence, Lip Oil Balm, Nude Lip Pencil and Ready To Wear Water Lipstick. Many come in several shades.
Eyes, cheeks and base
For eyes, choose the Last Eye Palette, Ready To Wear Eye Shadow, the Last Auto Gel Eyeliner family or the Never Die Mascara. For cheeks, try Perfect Match Blush or Ready To Wear Powder Cheek. For base, there are the Eau Glow Cushion, Eau Stay Concealer and Oh Powder Pact.
Which BBIA to start with?
- A first BBIA: Last Velvet Tint.
- Eyes: Last Auto Gel Eyeliner or Last Eye Palette.
- Cheeks: Perfect Match Blush.
- Base: Eau Glow Cushion with Eau Stay Concealer.
Packaging and values
According to the brand, BBIA operates vegan-certified products and is expanding packaging made with FSC-certified paper and soy ink. Check each product page and the packaging for details.
Buying BBIA at Kool Seoul
We buy every BBIA product in Korea, from the brand and official Korean retailers, and ship it from our office in Itaewon, Seoul. Orders are prepared in 2–5 business days, then K-Packet takes 7–14 business days and DHL Express 2–5, both tracked. Prices are in USD; duties or import taxes may apply on arrival depending on your country.
Questions? We answer.
Is the BBIA sold on Kool Seoul authentic?
Yes. We buy BBIA in Korea from the brand and official Korean retailers, and ship it from our office in Seoul.
Is BBIA vegan?
According to the brand, it offers vegan-certified products. Not every item is necessarily vegan, so check the product page and packaging.
Which BBIA product should I try first?
The Last Velvet Tint is a good starting point. For eyes, try the Last Auto Gel Eyeliner or the Last Eye Palette.
Does BBIA come in many shades?
Many BBIA products, such as tints, eyeliners and blush, come in several shades. Pick your shade on each product page.
How long does shipping to the US take?
We prepare your order in 2–5 business days. K-Packet then takes 7–14 business days, DHL Express 2–5, both tracked.
Will I pay import duties?
Duties or import taxes may apply on arrival depending on your order. They are set by your local authorities and paid by the recipient.
If you like BBIA
Updated October 2026 · Prices in USD