Clean Korean makeup

ABOUT TONE (어바웃톤, written ABOUT_TONE. by the brand) is a Korean makeup brand run by BBIA Co., Ltd., the company behind BBIA, based in Songdo, Incheon. Its motto is “Show your tone, be your tone”: according to the brand, it is a makeup brand that helps you express your own tone and vibe.

• Clean Ingredient: the brand follows its own 22 NO-NO list and aims for non-irritating products.
• Cruelty-free: “Love Animals” — the brand says it does not harm animals, with Korean vegan certification obtained product by product.
• Eco-friendly: “Eco-As-Possible Packaging”, step by step, according to the brand.

The Skin Layer Fit line is the brand’s base range: the Skin Layer Fit Cushion, the Skin Layer Fit Foundation and the Skin Layer Cover Fit Concealer. The Water Layer Fit Cushion adds SPF50+ PA++++. Around them: the Blur Lasting Stick Primer, the Sun Serum Base (SPF50+ PA++++) and the Long Lasting Makeup Coating Fixer.

Both cushions come in 8 shades on the brand’s site: 19 Fair, 21 Cool Light, 21 Warm Light, 21.5 Cool Beige, 21.5 Warm Beige, 22 Ivory, 22.5 Beige and 23 Natural. Cool shades lean pink, warm shades lean yellow. Between two shades, pick the lighter one for a fresh look.

• Powders: Blur Powder Pact for touch-ups, The Blur Finish Powder to set.
• Cheeks: Fluffy Wear Blusher.
• Eyes: Return To Basic Shadow Palette, Designing Multi Palette, Oh My Glitter Pop.
• Lips: Blur Fit Tint Mini and Lab Fit Gloss Mini.

After skincare: Sun Serum Base or Blur Lasting Stick Primer, then a Layer Fit cushion, concealer where needed, and Blur Powder Pact. Add Fluffy Wear Blusher and Blur Fit Tint, then mist the Coating Fixer. New product? Patch test first.

We buy every ABOUT TONE product in Korea, from the brand and official Korean retailers, and ship it from our office in Itaewon, Seoul. Orders are prepared in 2–5 business days, then K-Packet takes 7–14 business days and DHL Express 2–5, both tracked. Prices are in USD; duties or import taxes may apply on arrival depending on your country.

Yes. We buy ABOUT TONE in Korea from the brand and official Korean retailers, and ship it from our office in Seoul.

Both come in the same 8 shades. The Water Layer Fit Cushion adds SPF50+ PA++++; the Skin Layer Fit Cushion also exists as a matching liquid foundation.

It is ABOUT TONE’s own clean standard: a list of 22 ingredients the brand chooses to avoid, to make products that are not irritating, according to the brand.

The brand states that it is cruelty-free and that Korean vegan certification is obtained product by product.

We prepare your order in 2–5 business days. K-Packet then takes 7–14 business days, DHL Express 2–5, both tracked.

Duties or import taxes may apply on arrival depending on your order. They are set by your local authorities and paid by the recipient.