Korean color makeup
Seoul color makeup brand with a playful “Post Girl Core Beauty” spirit. Sorbet lip tints, puree blushers, shadow sticks and glossy nail polish in many colors.
- A color beauty brand built around color, texture and applicator, according to the brand
- Named after beauty that is just within reach, on the tips of your toes
- Made in Seoul by Fruitful Co., Ltd., and also sold at Olive Young in Korea
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A soft, colorful look, all from TIPTOE: eyes, cheeks, lips and nails.
EYESTip Toe Glide Shadow Stick
CHEEKSTip Toe Blurry Puree Blusher
LIPSTip Toe Glowit Sorbet Tint
NAILSTip Toe Syrup & Paint & Shimmer Nail PolishAll TIP TOE
10 productsWhich TIPTOE product is right for you?
Six families, from sorbet lip tints to the top coat that finishes your nails.
Sorbet lip tintsGlowy or blurred color for the lipsGlowit Sorbet Tint, Blurrette Sorbet Tintfrom $19
Lip sticks & linersGlow for lips and cheeks, or a precise lip lineJelly Stick, Mustang Lip Matterfrom $17
BlushA soft, blurred flush of colorBlurry Puree Blusherfrom $19
EyesShimmering color and definitionGlide Shadow Stick, Slick Eyelinerfrom $19
Nail colorClear, bright or glittery nailsSyrup & Paint & Shimmer, Matte Glitterfrom $15
Top coatThe finishing touch for your manicureSheer Topcoat Nail Polishfrom $14The TIPTOE guide
About TIPTOE
TIPTOE (팁토우) is a color beauty brand from Seoul, made by Fruitful Co., Ltd. According to the brand, its name is about beauty you can reach by rising just slightly on your tiptoes, and its products are meant to go along with your everyday color beauty journey.
TIPTOE sums up its style as “Post Girl Core Beauty”: color products built on three things, color, texture and applicator. In Korea, the brand is sold on its official store and at Olive Young.
The sorbet lip tints
Lip tints are at the heart of the TIPTOE range. According to the brand:
- Glowit Sorbet Tint: a glowy tint offered in many shades, including the soft neutral Toeshoes collection.
- Blurrette Sorbet Tint: a tint that fixes the color just as you apply it.
For more lip options, the Jelly Stick is presented by the brand as a glow stick for lips and cheeks, and Mustang Lip Matter has an ultra-slim tip for drawing a fuller lip line.
Cheeks and eyes
The Blurry Puree Blusher is described by TIPTOE as a natural blur filter for the cheeks, in a wide range of soft shades. For the eyes, the Glide Shadow Stick is a pearly shadow in vintage-mood colors, according to the brand. The Slick Eyeliner completes the eye look.
TIPTOE nail polish
Nail polish is a big part of the TIPTOE range. According to the brand:
- Syrup & Paint & Shimmer Nail Polish: a palette of clear, vivid colors, from sheer syrup shades to shimmer.
- Matte Glitter Nail Polish: a semi-matte finish with blended glitter.
- Sheer Topcoat Nail Polish: the finishing touch that completes your manicure.
How to build a TIPTOE look
1. Eyes: swipe a Glide Shadow Stick on the lid and blend with your fingertip.
2. Cheeks: tap a little Blurry Puree Blusher on the cheeks.
3. Lips: finish with a Glowit Sorbet Tint for glow, or a Blurrette Sorbet Tint for a blurred look.
4. Nails: match your look with a Syrup & Paint & Shimmer shade, then a Sheer Topcoat.
Buying TIPTOE at Kool Seoul
We buy every TIPTOE product in Korea, from the brand and official Korean retailers, and ship it from our office in Itaewon, Seoul. Orders are prepared in 2–5 business days, then K-Packet takes 7–14 business days and DHL Express 2–5, both tracked. Prices are in USD; duties or import taxes may apply on arrival depending on your country.
Questions? We answer.
Is the TIPTOE sold on Kool Seoul authentic?
Yes. We buy TIPTOE in Korea from the brand and official Korean retailers, and ship it from our office in Seoul.
Who makes TIPTOE?
TIPTOE is made by Fruitful Co., Ltd., a company based in Seoul, according to the brand’s official store.
Which TIPTOE lip tint should I choose?
According to the brand, the Glowit Sorbet Tint gives a glowy finish, while the Blurrette Sorbet Tint fixes the color just as you apply it.
Does TIPTOE make nail polish?
Yes. Nail polish is a big part of the brand: Syrup & Paint & Shimmer shades, Matte Glitter polish with a semi-matte finish, and the Sheer Topcoat to finish.
How long does shipping to the US take?
We prepare your order in 2–5 business days. K-Packet then takes 7–14 business days, DHL Express 2–5, both tracked.
Will I pay import duties?
Duties or import taxes may apply on arrival depending on your order. They are set by your local authorities and paid by the recipient.
If you like TIPTOE
Updated October 2026 · Prices in USD