Korean ingredient skincare

PURITO SEOUL is a contemporary Korean skincare brand. According to the brand, it draws inspiration from Korean ingredients and culture, and its concept is Touch Your Seoul. Its mission, as the brand writes it, is to create safe, effective and sensorial Korean skincare powered by exceptional Korean ingredients.

PURITO lists five core values: explorative, sensorial, simplicity, community-centric and eco-ethical.

The brand organizes its range around seven ingredient lines: Centella Asiatica, Deep Sea Water, Hydrangea, Bamboo, StarFlower, Minari and Oat. Each one is tied to a place in Korea: Centella to Goesan, Hapcheon and Jeju Island, Deep Sea Water to Gangwon-do, Bamboo to Damyang and Oat to Gunsan, according to the brand.

The brand’s Centella products are listed on its site as Wonder Releaf Centella: a toner, serum, cream and eye cream, each also in an unscented version. On Kool Seoul they appear under the Centella Green Level name, with a BB cream and a BB cushion in the same family.

The Mighty Bamboo Panthenol line, built around Bamboo and panthenol, includes a cleanser, a serum and a cream. The Oat range includes the Oat In Calming Gel Cream, the Oat In Gentle Exfoliating Face Cleanser and the Oat PDRN Gentle Refining Toner.

The From Green line covers cleansing oil (with a refill pack), cleansing balm and a deep foaming cleanser. For mornings, the Daily Soft Touch line has a sunscreen and a sun stick; the brand lists the sunscreen as SPF50+ PA++++.

• New to the brand: start with the Mighty Bamboo Panthenol Cream or the Centella Green Level Cream.
• Sensitive-feeling skin: look at the unscented Centella products.
• Extra hydration: the Hydro Wave Deep Sea cream and serum.
• Every morning: the Daily Soft Touch sunscreen or sun stick.

Morning: the Mighty Bamboo Panthenol Cleanser, the Centella Green Level Toner, your cream, then the Daily Soft Touch Sunscreen.
Evening: From Green Cleansing Oil, then a foam cleanser, toner, serum and cream. New product? Patch test first.

We buy every PURITO product in Korea, from the brand and official Korean retailers, and ship it from our office in Itaewon, Seoul. Orders are prepared in 2–5 business days, then K-Packet takes 7–14 business days and DHL Express 2–5, both tracked. Prices are in USD; duties or import taxes may apply on arrival depending on your country.

Yes. We buy PURITO in Korea from the brand and official Korean retailers, and ship it from our office in Seoul.

According to the brand: Centella Asiatica, Deep Sea Water, Hydrangea, Bamboo, StarFlower, Minari and Oat.

It is the Centella line: toner, serum, cream and eye cream, each also in an unscented version. The brand’s site lists these as Wonder Releaf Centella.

The Mighty Bamboo Panthenol Cream and the Centella Green Level Cream are good first picks. Patch test any new product first.

We prepare your order in 2–5 business days. K-Packet then takes 7–14 business days, DHL Express 2–5, both tracked.

Duties or import taxes may apply on arrival depending on your order. They are set by your local authorities and paid by the recipient.