Korean ingredient skincare
Contemporary Korean skincare, inspired by Korean ingredients and culture. Home of the Centella, Mighty Bamboo Panthenol and Oat lines.
- Ingredient lines built around Korean plants and sea water, from Centella to Oat
- Simple formulas that, according to the brand, use only the most essential ingredients
- Cleansers, toners, serums, creams and sun care in one brand
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A simple daily routine, all from PURITO.
CLEANSERPURITO Mighty Bamboo Panthenol Cleanser 150ml
TONERPURITO Centella Green Level Toner 200ml
CREAMPURITO Centella Green Level Cream 50ml
SUNSCREENPURITO Daily Soft Touch SunscreenAll PURITO
40 products
Which PURITO line is right for you?
Six lines, from Centella to daily sun care.
Centella Green LevelSoothing, everyday comfortToner, serum, creams, eye creams, BB productsfrom $20
Mighty Bamboo PanthenolBarrier-focused moistureCleanser, serum, creamfrom $20
OatCalming, moisturizing careGel cream, toner, gentle exfoliating cleanserfrom $26
Hydro Wave Deep SeaHydrationCream and serumfrom $28
From GreenGentle cleansingCleansing oil, balm, foam, refill packfrom $21
Daily Soft TouchDaily sun protectionSunscreen and sun stickfrom $29The PURITO guide
About PURITO
PURITO SEOUL is a contemporary Korean skincare brand. According to the brand, it draws inspiration from Korean ingredients and culture, and its concept is Touch Your Seoul. Its mission, as the brand writes it, is to create safe, effective and sensorial Korean skincare powered by exceptional Korean ingredients.
PURITO lists five core values: explorative, sensorial, simplicity, community-centric and eco-ethical.
Korean ingredient lines
The brand organizes its range around seven ingredient lines: Centella Asiatica, Deep Sea Water, Hydrangea, Bamboo, StarFlower, Minari and Oat. Each one is tied to a place in Korea: Centella to Goesan, Hapcheon and Jeju Island, Deep Sea Water to Gangwon-do, Bamboo to Damyang and Oat to Gunsan, according to the brand.
The Centella line
The brand’s Centella products are listed on its site as Wonder Releaf Centella: a toner, serum, cream and eye cream, each also in an unscented version. On Kool Seoul they appear under the Centella Green Level name, with a BB cream and a BB cushion in the same family.
Mighty Bamboo Panthenol and Oat
The Mighty Bamboo Panthenol line, built around Bamboo and panthenol, includes a cleanser, a serum and a cream. The Oat range includes the Oat In Calming Gel Cream, the Oat In Gentle Exfoliating Face Cleanser and the Oat PDRN Gentle Refining Toner.
Cleansers and sun care
The From Green line covers cleansing oil (with a refill pack), cleansing balm and a deep foaming cleanser. For mornings, the Daily Soft Touch line has a sunscreen and a sun stick; the brand lists the sunscreen as SPF50+ PA++++.
Which PURITO for your routine?
- New to the brand: start with the Mighty Bamboo Panthenol Cream or the Centella Green Level Cream.
- Sensitive-feeling skin: look at the unscented Centella products.
- Extra hydration: the Hydro Wave Deep Sea cream and serum.
- Every morning: the Daily Soft Touch sunscreen or sun stick.
How to build a PURITO routine
Morning: the Mighty Bamboo Panthenol Cleanser, the Centella Green Level Toner, your cream, then the Daily Soft Touch Sunscreen.
Evening: From Green Cleansing Oil, then a foam cleanser, toner, serum and cream. New product? Patch test first.
Buying PURITO at Kool Seoul
We buy every PURITO product in Korea, from the brand and official Korean retailers, and ship it from our office in Itaewon, Seoul. Orders are prepared in 2–5 business days, then K-Packet takes 7–14 business days and DHL Express 2–5, both tracked. Prices are in USD; duties or import taxes may apply on arrival depending on your country.
Questions? We answer.
Is the PURITO sold on Kool Seoul authentic?
Yes. We buy PURITO in Korea from the brand and official Korean retailers, and ship it from our office in Seoul.
What are PURITO’s ingredient lines?
According to the brand: Centella Asiatica, Deep Sea Water, Hydrangea, Bamboo, StarFlower, Minari and Oat.
What is the Centella Green Level range?
It is the Centella line: toner, serum, cream and eye cream, each also in an unscented version. The brand’s site lists these as Wonder Releaf Centella.
Which PURITO should I start with?
The Mighty Bamboo Panthenol Cream and the Centella Green Level Cream are good first picks. Patch test any new product first.
How long does shipping to the US take?
We prepare your order in 2–5 business days. K-Packet then takes 7–14 business days, DHL Express 2–5, both tracked.
Will I pay import duties?
Duties or import taxes may apply on arrival depending on your order. They are set by your local authorities and paid by the recipient.
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Updated October 2026 · Prices in USD