Men’s beauty from Seoul
Korean men’s beauty brand built on simple self-care: base makeup, skincare and sun care made to be quick.
- Base makeup made for men: foundation, concealer, brows
- One-step products that cut your routine short
- A Seoul brand, launched in 2021
OBgE best sellers
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4 steps, under 5 minutes
Cleanse, moisturize, protect and even out — that’s it.
CLEANSEOBgE Cloud Deep Cleansing Foam 150ml
MOISTURIZEOBgE Moisture All-In-One Lotion 200ml
PROTECTOBgE Pore Zero Oil Control Sun Stick
COVEROBgE Natural Cover FoundationAll OBGE
44 products
Which OBgE line is right for you?
Six families, from oil control to hair styling.
Pore ZeroOily skin & shineOil control rangefrom $26
MoistureDry or tight skinMoisture & Moisture Proteinfrom $18
MaxBig sizes, face & bodyLotion, toner, wash, sunscreenfrom $24
Base makeupAn even, natural lookFoundation, concealer, cushionfrom $23
Hair stylingHold & textureWax, pomade, curl creamfrom $20
Brows & lipsDefined brows, soft lipsBrow pencils, lip balmsfrom $18The OBgE guide
About OBgE
OBgE is a Korean men’s beauty brand launched in 2021 by Adapt, a Seoul company founded in 2017. Its idea is “simple self-care”: fewer steps, products that do more than one job, and base makeup designed for men.
Base makeup for men
OBgE is best known for its base makeup: the Natural Cover Foundation, the Scene Steal Concealer, the Perfect Homme Cushion and the Oil Control Finisher. Add the Magic Tattoo Brow to define your brows.
The Pore Zero line
For oily skin and shine, the Pore Zero line covers every step: cleanser, peeling toner, mousse clay pack, lotion, all-in-one, and two sun products — the Oil Control Sun Stick and the Oil Control Sunscreen.
All-in-ones and big sizes
Short on time? The all-in-one lotions (Moisture, Moisture Protein, Vita Brightening, Pore Zero) replace toner and moisturizer in one step. The Max range comes in large sizes, up to 500 ml, for face and body.
Which OBgE for your skin?
- Oily skin: the Pore Zero line.
- Dry skin: Moisture All-In-One Lotion or the Moisture Protein Barrier range.
- Want an even look: Natural Cover Foundation or the Perfect Homme Cushion.
- Hair: Matte Hard Wax for hold, Mellow Clay Pomade for a softer finish.
Recognition
According to Korean press, OBgE received the Rookie Award at the 2025 Amazon Top Brand Awards in Japan.
Buying OBgE at Kool Seoul
We buy every OBgE product in Korea, from the brand and official Korean retailers, and ship it from our office in Itaewon, Seoul. Orders are prepared in 2–5 business days, then K-Packet takes 7–14 business days and DHL Express 2–5, both tracked. Prices are in USD; duties or import taxes may apply on arrival depending on your country.
Questions? We answer.
Is the OBgE sold on Kool Seoul authentic?
Yes. We buy OBgE in Korea from the brand and official Korean retailers, and ship it from our office in Seoul.
Is OBgE only for men?
It is designed as a men’s brand, but anyone can use it.
Which OBgE sunscreen should I pick?
The Pore Zero Sun Stick to reapply on the go, the Pore Zero Sunscreen for oily skin, Daily Moisture for dry skin, and Max Waterfull for a big 300 ml size.
Where do I start with base makeup?
Start with one product: the Natural Cover Foundation for full face, or the Scene Steal Concealer for small spots.
How long does shipping to the US take?
We prepare your order in 2–5 business days. K-Packet then takes 7–14 business days, DHL Express 2–5, both tracked.
Will I pay import duties?
Duties or import taxes may apply on arrival depending on your order. They are set by your local authorities and paid by the recipient.
If you like OBgE
Updated October 2026 · Prices in USD