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Shop the newest Korean beauty arrivals at Kool Seoul — the latest skincare launches, makeup releases and K-pop drops freshly sourced from Seoul. We update our new arrivals daily, so you're always first to discover the hottest Korean products.

SOORYEHAN Cheonsam VIP 5-Piece Special Set

SOORYEHAN's most prestigious gift box gathers five Cheonsam treatments built around heaven-grade ginseng. Toner, emulsion, cream, eye cream and essence help smooth the look of wrinkles and restore a denser, more resilient feel. An elegant present for anyone serious about skincare.

SOORYEHAN Micro Ginseng Core Lift Cream Special Set

The Core Lift Cream comes surrounded by its routine partners: a mini toner, a mini emulsion and a sheet mask. Micro ginseng, niacinamide and ceramide work together to nourish, firm and brighten skin day after day. A great way to try the full Micro Ginseng line or to treat someone who takes their skincare seriously.

SOORYEHAN Hyobidam Jeongyul All-in-One Essence 150ml

One bottle that stands in for toner, serum and moisturizer on busy mornings. Niacinamide evens tone, centella calms razor irritation and fermented ginseng helps smooth the look of wrinkles. Made for men who want comfortable, healthy-looking skin in under a minute.

SOORYEHAN Hyobidam Jeongyul 2-Piece Set

SOORYEHAN Hyobidam Jeongyul 2-Piece Set

A two-step routine for men pairing the Jeongyul toner and lotion, both made with fermented ginseng and deer antler extract. They hydrate after shaving and help smooth the look of wrinkles. Two travel-size bottles come in the box, so the routine goes wherever you go.

SOORYEHAN Jawoo Luxury Black Cream

SOORYEHAN Jawoo Luxury Black Cream

A rich hanbang cream from the Jawoo line that cocoons skin in ginseng, gold and black truffle. It helps smooth the look of wrinkles and brings back a lit-from-within glow. Use it as the last step of your evening routine whenever skin feels tired or depleted.

SOORYEHAN Bon Ultra-Moisturizing 2-Piece Set

The Bon Ultra-Moisturizing set pairs the 160ml toner and 130ml emulsion with five free minis, cleansing foam included. Ginseng, ceramides and hyaluronic acid hydrate deeply and leave skin soft. A simple, comforting duo for dry skin that craves lasting moisture all day.

SOORYEHAN Cheonsam Luxury 3-Piece Special Set

The Cheonsam Luxury set gathers the 130ml Cheonsam Seonyu toner and emulsion along with the 25ml cream. These red ginseng treatments deeply nourish skin and help smooth the look of wrinkles. A truly special ritual and a beautiful gift for a big occasion.

SOORYEHAN Hyobidam Fermented 2-Piece Set

SOORYEHAN Hyobidam Fermented 2-Piece Set

The Hyobidam Fermented set pairs the 150ml toner and 150ml emulsion from SOORYEHAN's fermented line. Six free minis round it out, including an essence, a cream, an eye cream and a mask. An easy, affordable way to try the whole fermented ginseng routine.
250 products

New product

250 products