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Shop the newest Korean beauty arrivals at Kool Seoul — the latest skincare launches, makeup releases and K-pop drops freshly sourced from Seoul. We update our new arrivals daily, so you're always first to discover the hottest Korean products.

SOORYEHAN Micro Ginseng Essential 2-Piece Set

A duo pairing the Micro Ginseng Essential toner and emulsion, both enriched with niacinamide and hyaluronic acid. They hydrate, brighten and help smooth the look of wrinkles. Bonus minis of toner, emulsion and cream round out the routine and are perfect for travel.

SOORYEHAN Micro Ginseng Essential Toner

SOORYEHAN Micro Ginseng Essential Toner

The first step after cleansing, this toner quenches thirsty skin and preps it for the rest of your routine. Niacinamide boosts glow, hyaluronic acid plumps and ginseng extract revitalizes tired-looking skin. Gentle enough for every skin type, morning and night, all year round.

SOORYEHAN Cheonsam Dark Spot Cover Sun

SOORYEHAN Cheonsam Dark Spot Cover Sun

An SPF50+ PA++++ sunscreen with a soft tinted cover that blurs spots and uneven patches. Niacinamide helps even out tone while ginseng extract supports firmer-looking skin. Wear it as the last skincare step of the morning or as a smoothing base under makeup.

SOORYEHAN Cheonsam Seonyu Cream

SOORYEHAN Cheonsam Seonyu Cream

The signature of the Cheonsam line, this rich cream combines ginseng, red ginseng and deer antler for deep nourishment. It helps smooth the look of wrinkles while niacinamide brightens the complexion. Best for skin that craves density and long-lasting comfort.

SOORYEHAN Hyobidam Fermented 4-Piece Travel Kit

Four fermented Hyobidam essentials shrunk down for weekends away and carry-on bags. Cleansing, hydration and nourishment all fit in one compact pouch. It also works as an easy, low-commitment introduction to the fermented Hyobidam line before you invest in the full-size bottles.

SOORYEHAN Cheonsam VIP 5-Piece Special Set

SOORYEHAN's most prestigious gift box gathers five Cheonsam treatments built around heaven-grade ginseng. Toner, emulsion, cream, eye cream and essence help smooth the look of wrinkles and restore a denser, more resilient feel. An elegant present for anyone serious about skincare.

SOORYEHAN Micro Ginseng Core Lift Cream Special Set

The Core Lift Cream comes surrounded by its routine partners: a mini toner, a mini emulsion and a sheet mask. Micro ginseng, niacinamide and ceramide work together to nourish, firm and brighten skin day after day. A great way to try the full Micro Ginseng line or to treat someone who takes their skincare seriously.

SOORYEHAN Hyobidam Jeongyul All-in-One Essence 150ml

One bottle that stands in for toner, serum and moisturizer on busy mornings. Niacinamide evens tone, centella calms razor irritation and fermented ginseng helps smooth the look of wrinkles. Made for men who want comfortable, healthy-looking skin in under a minute.
250 products

New product

250 products