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Shop the newest Korean beauty arrivals at Kool Seoul — the latest skincare launches, makeup releases and K-pop drops freshly sourced from Seoul. We update our new arrivals daily, so you're always first to discover the hottest Korean products.

FORBEAUT Dropset & Hair Spray Set

FORBEAUT Dropset & Hair Spray Set

This set pairs the Dropset, a flexible accessory that keeps the sides and nape pressed down while drying, with a hair spray from the brand to lock in the result. It helps you achieve the Korean down perm look, with sides that lie flat instead of sticking out. Ideal for short men's cuts.

FORBEAUT Shadow Brush & Grooming Tonic Set

This set pairs Shadow Brush, a styling brush for short cuts, with Grooming Tonic, a water-based prep lotion. The tonic gives hold as you dry, while the brush shapes volume and waves. The ideal duo to master your own blow-dry, especially for men just starting out.

FORBEAUT Hard Holding Hair Spray & Grooming Tonic Set

This duo pairs Grooming Tonic, a styling lotion applied before blow-drying for volume, with Hard Holding Hair Spray, a water-based fixer with extreme hold. Together they cover the full routine, from shaping to setting. A handy set for men who style every morning.

FORBEAUT Shadow Brush

FORBEAUT Shadow Brush

Shadow Brush is a styling brush built for short and medium cuts: it helps create volume, shape waves and maintain a perm as you blow-dry. The grip makes blow-drying easy, even for beginners. A key tool in Korean men's styling, loved for its comfortable handle.

FORBEAUT Dandruff Brush

FORBEAUT Dandruff Brush

Dandruff Brush is a manual scalp brush designed to loosen flakes and buildup while you shampoo. Its soft bristles massage without irritation and help the product lather better. A simple step toward a cleaner scalp, for men and women, and easy to rinse clean after use.

FORBEAUT Hyper Scalp Spa Foam

FORBEAUT Hyper Scalp Spa Foam

Hyper Scalp Spa Foam is a refreshing scalp foam with an instant cooling effect, perfect after a workout, hot weather or a long day under a helmet. It also helps cut odors around the crown. A quick treatment men love, made for everyone and instantly refreshing.

FORBEAUT Hyper Deep Cleansing Scalp Scaler

Hyper Deep Cleansing Scalp Scaler is an exfoliating scalp treatment sold as a box of four 15 g single doses. It lifts excess oil, flakes and styling residue that clog the roots. An ideal weekly treatment for oily scalps, for men and women alike, used once a week.

FORBEAUT Hyper Deep Cleansing Scalp Hair Pack

Hyper Deep Cleansing Scalp Hair Pack is a large-size post-shampoo treatment that nourishes hair damaged by coloring, heat or styling products. It detangles and softens lengths while staying light on the scalp. The natural partner to the shampoo from the same line.
250 products

New product

250 products