HOLITUAL by Amorepacific — Korean home aesthetic skincare

HOLITUAL

Home spa skincare

Amorepacific’s home aesthetic brand, launched in 2020: high-potency skincare and daily rituals inspired by professional aestheticians, for the spa feeling at home.

Known forBlue PDRN Double AmpouleMade byAmorepacificPrice range$38 – $157
Why we love it
  • Amorepacific technology paired with aestheticians’ skincare know-how, according to the brand
  • Formulas built around each skin concern
  • A brand built on daily rituals: a calm moment just for you

The HOLITUAL guide

About HOLITUAL

HOLITUAL is the home aesthetic brand of Amorepacific, the Korean beauty group. Amorepacific officially launched it in January 2020. The name blends two words: Holistic and Ritual.

According to the brand, HOLITUAL combines Amorepacific’s technology with the skincare know-how of professional aestheticians, to bring the benefits of a salon treatment and a sensorial ritual to your own bathroom.

The idea: a daily ritual for yourself

HOLITUAL’s motto is “a daily ritual for me”. The brand invites you to take a short pause each day: release tension in your face and body, focus on yourself, and feel the energy at your fingertips. Its goal, in its own words, is a balanced beauty and wellness life where outer and inner beauty work together.

The Ultra Nourishing Advanced line

The brand’s richest line. HOLITUAL describes the Ultra Nourishing Advanced Cream as a “noble aging” cream for radiance, firmness and moisture. The Emulsion brings deep nourishment to dry skin, and the Eye Cream is made for dry skin around the eyes that needs firmness.

Blue PDRN, Signature Cream and daily care

The Blue PDRN Double Ampoule is presented by the brand as a repair ampoule that clears away build-up such as dead skin cells, helps skin turnover and leaves skin smooth and glowing. The Concentrate Signature Cream Light is a total-care cream with a light but rich texture.

For every day: the Micro Balancing Essence (made with the brand’s Raffino-Lacto TrapWater™, for skin balance and a stronger barrier), the Elemental Smoothing Lotion (comfort and smooth texture) and the Phyto Rejuvenating Concentrate, an antioxidant concentrate for tired-looking skin.

Which HOLITUAL for your skin?

  • Dry skin, loss of firmness: the Ultra Nourishing Advanced line.
  • Dull, uneven texture: the Blue PDRN Double Ampoule, or the Radiance Resurfacing Peel as an extra step.
  • Rich moisture without heaviness: Concentrate Signature Cream Light.
  • Skin that needs balance and comfort: Micro Balancing Essence and Elemental Smoothing Lotion.
  • Base makeup with a glow: the Enriched Radiance Cushion.

How to build a HOLITUAL routine

Evening: remove impurities with the Redefining Cleansing Milk, a mildly acidic, low-irritation cleanser according to the brand. Then the Micro Balancing Essence, the Blue PDRN Double Ampoule and the Ultra Nourishing Advanced Cream, with the Eye Cream around the eyes.
Now and then: the Radiance Resurfacing Peel, a 2-step peeling treatment for home use. Mist the Elixir Mist through the day, and finish with the Relaxed Foot Treatment Cream for rough, dry feet. New product? Patch test first.

Buying HOLITUAL at Kool Seoul

We buy every HOLITUAL product in Korea, from the brand and official Korean retailers, and ship it from our office in Itaewon, Seoul. Orders are prepared in 2–5 business days, then K-Packet takes 7–14 business days and DHL Express 2–5, both tracked. Prices are in USD; duties or import taxes may apply on arrival depending on your country.

Questions? We answer.

Is the HOLITUAL sold on Kool Seoul authentic?

Yes. We buy HOLITUAL in Korea from the brand and official Korean retailers, and ship it from our office in Seoul.

Who makes HOLITUAL?

HOLITUAL is a brand of Amorepacific, the Korean beauty group. Amorepacific officially launched it in January 2020 as a home aesthetic brand.

What does “home aesthetic” mean?

According to the brand, HOLITUAL brings the benefits of a professional aesthetician’s treatment and a calming ritual to your skincare at home, combining Amorepacific’s technology with aestheticians’ know-how.

Which HOLITUAL product should I start with?

For dry skin that needs firmness, the Ultra Nourishing Advanced Cream. For a smoother, more radiant look, the Blue PDRN Double Ampoule. For daily balance, the Micro Balancing Essence.

How long does shipping to the US take?

We prepare your order in 2–5 business days. K-Packet then takes 7–14 business days, DHL Express 2–5, both tracked.

Will I pay import duties?

Duties or import taxes may apply on arrival depending on your order. They are set by your local authorities and paid by the recipient.

Contact our Seoul team →

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Updated October 2026 · Prices in USD