Beauty of Joseon · Korean herbal skincare

Beauty of Joseon is a Korean skincare brand from Seoul (GOODAI GLOBAL INC.). It is built on hanbang, traditional Korean herbal knowledge, and takes its name from the Joseon dynasty.

According to the brand, its formulas are inspired by the Gyuhap Chongseo, a Joseon-era book of household knowledge written by Lady Yi Bingheogak.

The Relief Sun Rice Sun Cream (Relief Sun: Rice + Probiotics) is the brand’s best-known product — Beauty of Joseon itself calls it “now-iconic”. The range now includes the Aqua Fresh version, a Ginseng Moist Sun Serum, a Matte Sun Stick and a Daily Tinted Fluid.

The brand highlights eight traditional ingredients: ginseng, rice, green plum, propolis, green tea, centella, red bean and mugwort. You find them in product names: Glow Propolis Serum, Green Plum Cleanser, Red Bean Pore Mask, Ginseng Essence Water…

• Daily sunscreen: Relief Sun Rice, or Aqua Fresh for a fresher feel.
• Glow: Glow Propolis Serum and Glow Replenishing Rice Milk.
• Pores: Red Bean Pore Mask and the Red Bean PDRN Pore Firming Serum.
• Dark spots look: Rice Bran Water + Alpha-Arbutin serum.
• Eye area: Revive Eye Serum or the Ginseng Retinal eye patches.

Morning: Green Plum Cleanser, Glow Replenishing Rice Milk, a serum, Dynasty Cream, then Relief Sun.
Evening: Radiance Cleansing Balm or Ginseng Cleansing Oil, then the cleanser, your serum and cream. New product? Patch test first.

We buy every Beauty of Joseon product in Korea, from the brand and official Korean retailers, and ship it from our office in Itaewon, Seoul. Orders are prepared in 2–5 business days, then K-Packet takes 7–14 business days and DHL Express 2–5, both tracked. Prices are in USD; duties or import taxes may apply on arrival depending on your country.

Yes. We buy Beauty of Joseon in Korea from the brand and official Korean retailers, and ship it from our office in Seoul.

Relief Sun Rice for every day, Aqua Fresh for a fresher feel, the Matte Sun Stick to reapply on the go, the Tinted Fluid for a light tint.

Traditional Korean herbal knowledge. Beauty of Joseon uses it as the base of its formulas, with ingredients like ginseng, rice and green plum.

The brand states that it is cruelty-free.

We prepare your order in 2–5 business days. K-Packet then takes 7–14 business days, DHL Express 2–5, both tracked.

Duties or import taxes may apply on arrival depending on your order. They are set by your local authorities and paid by the recipient.