
Organic fermented skincare
Korean skincare built on organic plant ingredients and fermentation. Its name means “people crazy about cosmetics”. Home of the Fermented Flowers line.
- Organic plant ingredients and fermentation at the heart of every line
- Two-step lactobacillus fermentation, developed with the brand’s own technology
- Face, sun, hair and body care, each line with its own fermented complex
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All WHAMISA
30 productsWhich WHAMISA line is right for you?
Six lines, from fermented flower skincare to hair, body and weekly masks.
Fermented FlowersDaily hydration & clear-looking skinCleansers, toner, lotion, cream, eye essence, oil, mistfrom $22
Pear BlossomMineral sun protection & radianceSunscreen, sun powder, tonerfrom $25
CactusDeep hydrationFacial serumfrom $35
Hair & scalpScalp care & soft hairShampoos, scalp tonic, hair treatmentfrom $21
Body careBody cleansing & moistureBody wash, body lotion, body mist, hand creamfrom $18
MasksA weekly extraHydrogel masks, marine algae maskfrom $33The WHAMISA guide
About WHAMISA
WHAMISA is a Korean skincare brand. Its name comes from a Korean phrase meaning “people crazy about cosmetics”. According to the brand, it creates skincare rooted in organic ingredients and fermentation, with a simple idea: “nature as it is”.
The range covers face care, sun care, hair care and body care. Each line is built around a fermented plant complex of its own: flowers, pear blossom, cactus, seeds, algae, fruits or herbs.
Fermentation, the WHAMISA way
WHAMISA’s signature ingredients are made with a two-step fermentation: according to the brand, lactobacillus is cultured in organic plant extracts using WHAMISA’s own technology. Each line has its complex, such as the Flower Essential Complex™ for Fermented Flowers or the Seed Vitality Complex™ for hair and body.
The Fermented Flowers line
This is WHAMISA’s core skincare line. Its Flower Essential Complex™ is, according to the brand, lactobacillus fermented in 8 organic flower extracts: rose, calendula, dandelion, hibiscus, jasmine, lavender, chamomile and lotus. The toner, lotion and cream use an organic aloe leaf base.
At Kool Seoul you will find the Cleansing Oil, Cleansing Foam, Toner Deep Rich, Moisturizing Lotion Double Rich, Face Cream, Eye Essence, Facial Oil Deep Rich, Rose Face Mist and Hydrogel Mask.
Pear Blossom and Cactus
Pear Blossom is the sun care and radiance line, made with the brand’s Flower Radiance Complex™ (fermented pear flower and fruit). The brand presents the Sunscreen as a gentle mineral sunscreen for the whole family (SPF 50+ / PA++++) and the Sun Powder as a non-nano mineral sun powder with a matte finish. The line also includes a toner.
Cactus is the hydration line: its Cactus Hydration Complex™ is fermented from prickly pear cactus, a plant the brand describes as flourishing in the harsh desert.
Hair, body and masks
The hair and body products use the Seed Vitality Complex™, made according to the brand from 7 organic seeds: barley, oat, rice, sesame, soybean, adzuki bean and mung bean. Choose the Shampoo Oily for oily scalps or the Peas Shampoo for scalp care, then the Scalp Tonic and Hair Treatment. For the body: Seeds or Algae Body Wash, Seeds Body Lotion, Algae Body Mist and Seeds Hand Cream.
For a weekly extra, the Hydrogel Masks come in Fermented Flowers and Fermented Fruits Yuzu versions, next to the Marine Algae Face Mask.
Which WHAMISA for you?
- New to the brand: start with the Fermented Flowers Toner Deep Rich.
- Dry skin: the Moisturizing Lotion Double Rich, the Face Cream or the Facial Oil Deep Rich.
- Thirsty skin: a Cactus Facial Serum.
- Every morning: the Pear Blossom Sunscreen or Sun Powder.
- Scalp care: the Fermented Seeds shampoos and Scalp Tonic.
Buying WHAMISA at Kool Seoul
We buy every WHAMISA product in Korea, from the brand and official Korean retailers, and ship it from our office in Itaewon, Seoul. Orders are prepared in 2–5 business days, then K-Packet takes 7–14 business days and DHL Express 2–5, both tracked. Prices are in USD; duties or import taxes may apply on arrival depending on your country.
Questions? We answer.
Is the WHAMISA sold on Kool Seoul authentic?
Yes. We buy WHAMISA in Korea from the brand and official Korean retailers, and ship it from our office in Seoul.
What does WHAMISA mean?
The name comes from a Korean phrase meaning “people crazy about cosmetics”, according to the brand.
Is WHAMISA organic?
WHAMISA builds its formulas on organic plant ingredients and fermentation, according to the brand. On its official ingredient lists, the organically grown ingredients are marked one by one, so check the list of each product.
My product’s color changed. Is that normal?
According to the brand, yes: its products contain no artificial or synthetic pigments, so plant extracts can change color slightly with sunlight and air. The brand says this does not affect the product.
How long does shipping to the US take?
We prepare your order in 2–5 business days. K-Packet then takes 7–14 business days, DHL Express 2–5, both tracked.
Will I pay import duties?
Duties or import taxes may apply on arrival depending on your order. They are set by your local authorities and paid by the recipient.
Updated October 2026 · Prices in USD












CLEANSEWHAMISA Fermented Flowers Cleansing oil 260ml
TONERWHAMISA Fermented Flowers Toner Deep Rich 200ml
CREAMWHAMISA Fermented Flowers Face cream 50ml
PROTECTWHAMISA Pear Blossom Sunscreen 50ml








