Makeup setting sprays

SO NATURAL (쏘내추럴) is a Korean beauty company based in Gangnam, Seoul. Its slogan is “Your skin is so natural”, and the brand describes its approach as “Sciensolution skin care”: skin science that helps skin find its own strength.

According to the brand’s history page, it grew through three lines: so’natural (skin-science skincare), POWDER4ROOM (natural makeup, home of the FIXX setting sprays) and SO’VEGAN, a clean, vegan line launched in the 2020s.

SO NATURAL is best known for its makeup setting fixers: sprays you mist over finished makeup to help it stay in place. At Kool Seoul you will find several finishes: 24H Pore Fix Blur, Long Wear Real Matte, Upgrade Water Glow, Morning Makeup Iron Hold and the classic All Day Makeup Setting Fixer, from a 35 ml mini to a 250 ml large size. The No Smudge Magic Sealer is a small-brush version for targeted areas.

Before makeup, the prep fixers smooth the base: Perfect Base face primer, Pore Grip blur primer, Color Grip eye primer, Lip Setting Base and the Perfect Base prep pads.

For daytime, the All Day Sun Fixer (Tone Up Pink or Skin Fit Beige), the Bare Skin UV Pro tone-up sunscreen, the Glowy Mousse Sun Fixer and the Water Pink Tone Base. Then the Ultra Cover cream foundation, Cover Pop concealer, slim and lash-curling mascaras and a slim liquid eyeliner.

The Red Peel serums (Tingle, Spicule and White) are the brand’s exfoliating serums, focused on pores and skin texture. The Knot micro ampoule shot targets pores, and the Signature Multi Face Oil is labelled 100% vegan.

The Salt Butter range belongs to SO’VEGAN: glow toner, layer serum, glow balm, eye cream, sheet masks and a melting lip treatment. According to the brand, SO’VEGAN uses no animal-derived ingredients and no animal testing. The Ice Plant water cream and firming ampoule complete the moisture side.

SO NATURAL also applies its “fixer” idea to hair: the Morning to Night hair setting spray, the Fluffy Bangs volume fixer, a baby-hair mascara, a blur hair stick, dry hair powders and a hair cover cushion. Beyond that: an exfoliating body scrub wash, peach underarm deo care and a spot patch.

• New to the brand: an All Day Makeup Setting Fixer, or the mini size to try.
• Shiny skin, visible pores: the 24H Pore Fix Blur or Real Matte fixer, with the Pore Grip primer.
• Dewy finish: the Upgrade Water Glow fixer.
• Dry skin: the Salt Butter range.
• Pores and texture: a Red Peel serum (patch test first).
• Flyaways and bangs: the hair fixers.

We buy every SO NATURAL product in Korea, from the brand and official Korean retailers, and ship it from our office in Itaewon, Seoul. Orders are prepared in 2–5 business days, then K-Packet takes 7–14 business days and DHL Express 2–5, both tracked. Prices are in USD; duties or import taxes may apply on arrival depending on your country.

Yes. We buy SO NATURAL in Korea from the brand and official Korean retailers, and ship it from our office in Seoul.

It is a spray you mist over finished makeup to help it stay in place. SO NATURAL makes several finishes: blur, matte, glow and long-hold.

They are lines of SO NATURAL. POWDER4ROOM is the makeup line behind the FIXX setting sprays; SO’VEGAN is the vegan line, which includes the Salt Butter range.

They are exfoliating serums. If your skin is sensitive, patch test first, start slowly and follow the instructions on the box.

We prepare your order in 2–5 business days. K-Packet then takes 7–14 business days, DHL Express 2–5, both tracked.

Duties or import taxes may apply on arrival depending on your order. They are set by your local authorities and paid by the recipient.