RYO

This concentrated serum is applied directly to areas of the scalp that feel tight, flaky or itchy. Its cooling massage ball refreshes on contact and helps the formula sink in without any greasy feel. It reinforces the scalp barrier and strengthens weakened roots, morning or evening.

Spray this straight onto the roots to lift them and give fine, flat hair more bounce. It adds flexible hold with no crunchy finish and no sticky residue on your fingers. Handy in the morning before blow-drying, when you want a fuller, airier style in a matter of seconds without heavy styling products.

A purifying shampoo for oily scalps that lifts away excess sebum, sweat and buildup at the roots. Its strong cooling effect calms that overheated feeling after a workout or on hot summer days. It also strengthens the roots and helps reduce hair fall caused by breakage, so hair stays light and fresh.

This rinse-out treatment pairs with the Root:Gen women's shampoo as the second step in the shower. It detangles lengths, coats each strand and helps limit hair fall from breakage while styling. Fine hair feels supple again, gains shine and looks fuller without ever being weighed down or flattened.

The men's edition of the Root:Gen range clears away excess oil and leaves the scalp cool and fresh after every wash. It strengthens the roots and helps limit hair fall caused by breakage. A no-fuss daily shampoo for men who want their hair to keep a thicker look, even on busy, sweaty days.

Formulated around the needs of a woman's scalp, this shampoo cleanses gently while strengthening weakened roots. It helps reduce hair fall from breakage and brings body back to fine hair, which often thins after pregnancy or with age. The 515ml pump bottle is made for everyday use in the shower.

The larger bottle of Root:Gen essence suits anyone who already uses it every day. Its fluid texture strengthens the roots, brings an instant cooling feel and supports a healthy scalp. A smart pick for a long routine of several months, for women and men alike.

This leave-in essence goes straight onto the scalp through its applicator tip. It strengthens the roots, cools the skin and helps reduce hair fall caused by breakage. Made for women and men who notice their hair getting thinner and want a simple daily step.