New products

Chunsik becomes Iyaiya, Greek for "grandma": black dress and an orange cat hugged tight. Pull the cat and the reel cord unwinds as if Chunsik is going in for a cuddle.

The orange edition: Chunsik as a chili olive oil bottle with an Iyaiya and Friends stare. Comes with a Chunsik charm, a tomato and a broccoli in silicone for a zesty keychain.

Chunsik slips into a black olive oil bottle with Iyaiya and Friends' signature eyes. Silicone tomato, broccoli and blue heart charms add a pop of colour to your bag.

A palm-sized mini 4-colour ballpoint pen (black, red, blue, green, 0.7 mm) with retro 1990s Korean stationery-shop artwork. Wear it on its cord around your neck or hang it on your bag like a keychain.

Ready, set, run: Con wears a pink headband and a black and white "RUN" tee. Tiny but fully kitted out, his green colour pops on any bag.

Oversized headphones, sunglasses and an orange outfit: Jay-G runs to the beat of his favourite tracks. The most hip-hop plush keychain in the Friends Run series.

Eyes closed, Neo focuses on her breathing and pace in a green headband and running outfit. A plush keychain for anyone who runs at their own pace.

Frodo runs in style with a blue headband, sunglasses, running vest and shorts. A laid-back smile on a plush keychain full of character.