New products

A watery tint that leaves a wet, see through finish on the lips, much like a glossy fruit jelly. The color blends with your natural lip tone for a healthy, fresh flush. Nine fruity shades from nude mauve to apricot peach can be worn sheer or layered as you like.

One coat is all it takes for bold color that still looks just as fresh hours later. The tint sets fast and resists transfer onto cups, glasses and face masks. Seven shades from muted coral to deep plum keep your lip look crisp and even from morning to night.

A glossy tint with a fresh pressed juice finish that bursts with color from the very first swipe. The slippery texture coats lips in a juicy sheen, then leaves a lasting stain behind as it wears. Five autumn inspired fruit shades go from orange brick to deep, moody plum.

A slim, candle shaped tinted balm that melts the moment it touches your lips. The oil rich base keeps lips deeply moisturized and leaves a glossy finish that does not crack or fade too fast. A light cooling feel gives lips a fuller, bouncier look throughout the day.

A melting lipstick that leaves a thick, glazed shine on the lips, much like a coat of syrup. The color stays clear even when layered, while the cushiony coat smooths over lip lines for a fuller look. Five shades from nude pink to cherry red add a fresh glow to any makeup look.

A lightweight matte lipstick that leaves a powdery veil of color without drying out the lips or settling into fine lines. Wear it fully packed or dab and blend with a fingertip for a soft watercolor blur. Seven shades run from nude pink to brick red for easy everyday wear.

The retractable take on the brand's powdery brow pencil, so you never need a sharpener. The hexagonal lead draws fine strokes with its tip or fills larger areas with its flat side. A spoolie on the other end blends everything together for soft, natural looking brows.

A hard lead pencil with a powdery finish that draws fine, hair like strokes without clumps or smudges. The color builds easily, so you can go from barely there brows to a fuller, bolder shape. Six shades from Soft Beige to Stone Gray suit light and dark hair alike.