Stick to Fun with Suatelier: Unleash Your Creativity with Playful Stickers!

There is a small Seoul studio that has been drawing the same kinds of scenes for over a decade — coffee cups, market stalls, cats stretching across windowsills, farm animals in the rain — and turning them into sticker sheets that end up in planners, journals, packages, and pencil cases all over the world. That studio is SUATELIER, and it is one of the most consistently loved Korean stationery brands we stock at Kool Seoul.

This piece covers what SUATELIER actually is, how its sticker sheets are made and organised, which series are worth starting with, and how to pick the right sheet for the kind of project you have in mind. Every SUATELIER reference we mention is in stock, sourced from Seoul, and shipped worldwide via DHL Express — free shipping on orders over $150.

Where SUATELIER comes from

SUATELIER Food Trip #1the sheet that put SUATELIER on international radars$6Shop now →

SUATELIER is a Seoul-based design and illustration studio. The name combines "sua" — loosely translating to "my own" in Korean — with "atelier," the French word for a workshop or studio. The brand started as a small independent label at a time when Korean stationery culture was expanding rapidly: Hongdae and Insadong market stalls were full of hand-illustrated goods, and a generation of Korean designers trained in fine arts or graphic design were finding that illustration-led products had a real audience both at home and abroad.

What made SUATELIER stand out early on was the consistency of its visual grammar. The illustrations are hand-drawn, but they are not rough or sketch-like — they are clean, confident line drawings with flat colour fills and a warm, slightly retro palette. Each sticker sheet reads as a coherent set: the scale relationships between objects are consistent, the colour palette is unified, and the sheet itself functions as a small composition rather than a random collection of cut-outs. That is harder to achieve than it looks.

The studio has been running for well over a decade, and its catalogue now runs to dozens of series covering nearly every corner of daily life — food markets, cosy kitchens, rainy afternoons, library shelves, camping weekends, and the domestic life of cats. The series numbering (Food Trip #1 through #8, for example) reflects both the longevity of the brand and the genuine demand that keeps specific themes returning in new editions.

What a SUATELIER sticker sheet actually is

SUATELIER Meow Stickersassorted cat designs for the confirmed cat person$6Shop now →

Each SUATELIER product is a single die-cut sticker sheet, packaged in a thin paper sleeve. The sheet is printed on a matte sticker stock, with each individual sticker die-cut to its outline so you can peel each piece cleanly without scissors. Sheets typically contain between 15 and 30 individual stickers depending on the density of the design and the physical size of each element.

The adhesive is the kind used for removable stickers — strong enough to hold on a flat surface like a journal page, planner spread, or package, but liftable without tearing the paper underneath if you work carefully. This matters to planner users in particular, who often want to reposition a sticker before committing. It also makes SUATELIER sheets more forgiving than permanent-adhesive sticker lines for people who are still working out their layout.

The format is standardised across the catalogue, which makes mixing sheets easy. If you are building a multi-theme spread in a Hobonichi or a weekly planner, you can pull from the Rainy Day sheet, the Good Morning sheet, and the Market sheet in the same layout without the scale or style feeling inconsistent. That coherence across the range is one of the things that has made SUATELIER popular with systematic planner communities in Japan, Taiwan, and increasingly in Europe and the US.

The Food Trip series — SUATELIER's most iconic run

SUATELIER Food Trip #3the third chapter of SUATELIER's flagship food series$6Shop now →

The Food Trip series is the heart of the SUATELIER catalogue and the run that most people encounter first. There are eight editions in the series — Food Trip #1 through #8 — each covering a different set of food subjects. The first sheets leaned heavily on cafe and bakery items: croissants, coffee cups, jam jars, slices of cake. Later editions moved into broader territory: street food, market produce, restaurant table settings, beverages from different cultures.

The reason the series keeps returning is that food illustration done well never dates. The objects in a Food Trip sheet — a bowl of ramen, a glass of wine, a market vegetable — are recognisable and legible across cultures, which makes these sheets universally usable regardless of where your planner community is based. They also work as standalone decorations: on the outside of a gift box, on a notebook cover, on a letter to a friend who likes to cook.

The Food Trip #1 is still one of the most requested sheets in the series — the sheet that established the format. Food Trip #5 and Food Trip #7 are the ones we most often recommend to customers looking for a single sheet that can cover a full week of planner decoration: broad subject coverage, strong palette, and a good mix of large and small sticker sizes on a single sheet.

We also stock Food Trip #2, Food Trip #4, Food Trip #6, and Food Trip #8, giving you the full series run. If you are a completionist, buying all eight gives you a food illustration vocabulary broad enough to cover almost any planner context.

The cat series — for the people who know who they are

SUATELIER Cat's Catch! Stickersplayful cats doing cat things across a full sheet$6Shop now →

SUATELIER has produced several cat-themed sheets over the years, and they consistently outsell most of the rest of the catalogue. The Meow sheet is the straightforward one: individual cat illustrations in various poses, good for dropping into any layout that needs a small focal point. Cat's Catch! goes further — the cats are in motion, catching, pouncing, batting, which gives the sheet a narrative energy that works well for people who build story-like planner spreads. Cats Have Staff is the most editorial of the three: the illustrations centre on the relationship between cats and the humans they have trained, which makes the sheet particularly popular as a gift for the confirmed cat owner in your life.

All three share the same illustration quality but land in slightly different registers. If you are buying for someone who keeps cats, Cats Have Staff is the more considered choice. If you are buying for a planner user who likes cats among other subjects, Meow is the more versatile one. If you want pure energy and movement, Cat's Catch.

The Ggumi series — SUATELIER's mascot world

SUATELIER Ggumi Cafe StickersSUATELIER's bear mascot in a cafe setting$6Shop now →

The Ggumi series is the character-led corner of the SUATELIER catalogue. Ggumi is a round bear character — a mascot that SUATELIER has placed in a series of domestic and everyday settings across multiple sheet editions. The series currently covers Ggumi Home, Ggumi Cafe, and Ggumi Farm.

Each sheet places the character in a different context: the home sheet centres on domestic life (furniture, household objects, small rituals), the cafe sheet covers the cafe setting SUATELIER is so associated with, and the farm sheet takes the character outdoors. The Ggumi sheets are the most directly character-forward thing in the catalogue — if you want stickers that feel closer to a mascot-branded product than to an illustration sheet, this is the right place to look. They are also popular as gifts for children, though they work equally well in adult planners.

Daily life and seasonal series

SUATELIER Rainy Day Stickersumbrellas, puddles, and indoor warmth for the quiet days$6Shop now →

SUATELIER's range beyond food and cats covers the full arc of daily life, and several of these sheets are among the most visually distinctive in the catalogue. The Rainy Day sheet is the one we tend to describe as the most atmospheric: umbrellas, puddles, rain-streaked windows, and the kind of cosy indoor objects that rainy days call for. It is a good sheet for autumn or winter planner spreads, and it travels well — the subjects are universal rather than culturally specific.

The Lazy Sunday sheet covers the domestic slow morning: bedding, coffee, reading, the general texture of a day with no agenda. Good Morning! focuses on the breakfast-and-morning-ritual moment. Cleaning Day illustrates the satisfying inventory of household cleaning — brushes, sprays, mops, folded cloths — which sounds dry on paper but has proven to be one of the more requested "lifestyle" sheets we stock. In The Park and Let's Go Camping cover outdoor leisure.

The Work And Work sheet is the productivity-planner favourite: office objects, desk organisation items, task-related icons — the kind of sheet that earns its place in a work journal or a project planner rather than a personal diary. Retro Office reworks the same territory with a more vintage, analogue aesthetic — typewriters, filing trays, old-school desk accessories.

Food and drink beyond Food Trip

SUATELIER Wine Bar Stickersfor the evenings when the journal needs a glass of wine$6Shop now →

Beyond the Food Trip series, SUATELIER has produced several food and dining themed sheets that occupy specific niches. The Wine Bar sheet covers the restaurant and wine table setting — bottles, glasses, charcuterie board elements, small plates. Old Bakery is a bakery-specific sheet with a warmer, more vintage palette than the Food Trip run. Kissaten — named after the Japanese word for a traditional coffee shop — covers the kissaten cafe aesthetic: drip coffee, thick toast, retro cups, old cafe furniture.

The Vlog Cooking and My Kitchen sheets both live in the home kitchen space: the former with a lighter, content-creator feel (film rolls, recipe cards, clean kitchen objects), the latter with a more inventory-style approach to utensils and ingredients. The Market sheet covers the outdoor or covered food market: produce stalls, baskets, hanging signs, the kind of visual noise that makes a good market scene.

The Street Food sheet is the most specifically Korean-feeling sheet in this group: tteok-bokki skewers, dumpling steamers, the paper cups and wooden sticks that belong to pojangmacha stall culture. If you want a sheet that roots a spread in Korea specifically rather than in a generalised cafe-and-food aesthetic, this is the one to reach for.

Travel, social, and lifestyle series

SUATELIER Vlog Trip Stickerstravel journaling with a light, content-creator touch$6Shop now →

The Vlog series — Vlog Home, Vlog Cooking, and Vlog Trip — is SUATELIER's most contemporary-feeling set. The aesthetic leans into the visual language of lifestyle content: small icons that look at home on a flat-lay photograph, elements that read well as planner accessories for documenting daily routines rather than big events. They are the sheets most likely to appeal to a customer who has come to stationery through food and lifestyle content rather than through the stationery community itself.

See You! is a social and going-out sheet — the objects and icons that belong to a busy weekend: transport, coffee, handbag contents, small food items, the kind of visual shorthand for "I was out today." Oh Party Day! covers celebrations: balloons, candles, cakes, bunting, glasses raised. In The Library is for the reader: book stacks, bookmarks, reading accessories, and the general atmosphere of a well-stocked shelf. Dailylook covers fashion and clothing — outfit elements, accessories, the objects that live on a dressing table.

Character and nature series

SUATELIER Hodoo Stickersa round character sheet with warmth and personality$6Shop now →

Hodoo is a character sheet sitting adjacent to the Ggumi series: a round, soft character with a warm, slightly melancholy personality — the kind of illustrated figure that works well as an emotional stand-in in a personal diary. Goyomi & Goyam pairs two characters — a cat and a rabbit — in a domestic setting, and is the most narrative-dense sheet in the character category. The Puppy sheet is exactly what it says: dog illustrations for the dog person who finds the cat sheets too feline.

The Save The Earth sheet is the most conceptually distinct in the catalogue: eco-themed icons and illustrations centred on the idea of environmental care — plants, water, recycling, the natural world. It is not preachy in execution — the illustration style is the same warm, flat SUATELIER line-work — but it is the sheet most likely to appeal to a customer who wants their stationery choices to say something beyond aesthetics. The Deco.17 sheet is an icon-led decorative sheet: a high-density collection of small icons covering everyday objects, useful as a general-purpose decoration sheet when you want maximum visual coverage without committing to a single theme.

The Bathhouse sheet covers the Korean bathhouse (jjimjilbang) aesthetic — towel wraps, wooden basins, scrub mitts, the small objects that belong to a genuinely Korean spa experience. It is the sheet that most explicitly connects SUATELIER to its Korean cultural context and is particularly popular with customers who have visited Korea and want a sticker that captures something specific about that experience.

How to pick the right SUATELIER sheet for your project

The most useful way to approach the SUATELIER catalogue is by use case rather than by theme alone. Here is how we break it down for customers:

For a gift to someone you know well: pick the sheet that maps most directly to their daily life. A cat person gets Cats Have Staff or Meow. Someone who cooks gets Food Trip #5 or My Kitchen. A reader gets In The Library. A person who travels gets Vlog Trip. The illustrations are specific enough that a well-chosen sheet reads as a considered gift rather than a generic stationery item.

For building a planner system: pick by season and by the spread you are trying to build. Rainy Day and Lazy Sunday for autumn-winter. Good Morning! and In The Park for spring-summer. Work And Work for the weekly work spread. Oh Party Day! for events and birthdays. The more sheets you accumulate, the more you can mix across a planner year.

For decorating packages and letters: the Food Trip series and the Ggumi series are the most versatile here because the individual sticker elements are visually self-contained. A single food illustration on a kraft paper parcel reads cleanly without needing to see the rest of the sheet for context.

For a first-time buyer who wants one sheet to try: Food Trip #1 or Food Trip #3. They are the most universally usable, they have a broad range of sticker sizes, and they give a clear sense of what SUATELIER does — which is, ultimately, making the everyday look like it is worth a second look.

SUATELIER — frequently asked questions

Is SUATELIER a Korean brand?

Yes. SUATELIER is a Seoul-based illustration and stationery studio that designs and produces all its sticker sheets in Korea. Every sheet we ship from Kool Seoul is Korean-market stock with Korean production packaging, not a re-import or grey-market copy.

What is the paper and adhesive quality like?

SUATELIER sheets are printed on a matte sticker stock — not glossy — with a removable-type adhesive that holds well on flat paper surfaces but peels cleanly without tearing the page underneath if you work carefully. The paper is thick enough to feel substantial without being inflexible. In our experience, the sheets hold their colour well over time without yellowing, provided they are stored away from prolonged direct sunlight.

How big are the individual stickers?

This varies by sheet, but individual sticker elements typically range from about 1.5 cm to 4 cm in their longest dimension. Sheets generally contain between 15 and 30 individual stickers. The Food Trip sheets and the Vlog series tend toward smaller, denser layouts; the character sheets (Ggumi, Hodoo) tend toward a small number of slightly larger stickers. We do not publish exact per-sticker measurements because these vary within a single sheet — the best reference is the product photograph, which shows the full sheet layout.

Are SUATELIER stickers good for Hobonichi or Midori planners?

Yes — SUATELIER is one of the most popular sticker brands in the Hobonichi community specifically because the illustration style and the sheet format are designed for the kind of detailed, image-led planner decoration that Hobonichi users favour. The matte stock does not bleed through thin Tomoe River paper if you press rather than rub the sticker down. They also work well in Midori Traveler's Notebooks and in most spiral-bound A5 journals.

Can I use SUATELIER stickers on surfaces other than paper?

Yes, with some caveats. The adhesive holds on smooth non-paper surfaces — laptops, water bottles, phone cases — but the removability that makes them good for planners means they are less permanent on these surfaces than a vinyl sticker designed for hard goods. On porous surfaces (fabric, rough wood, unfinished card) adhesion is reduced. For long-term, outdoor, or waterproof applications, SUATELIER stickers are not the right choice.

Do you stock the full SUATELIER catalogue?

We stock over 40 active SUATELIER sheets and update our selection as new editions are added. Because SUATELIER releases new sheets regularly and some earlier editions have been retired, our current selection reflects what is in active production and available through Seoul distribution at the time you are reading this. If there is a specific sheet you cannot find on the site, message us — the Seoul team can often track down limited or recent editions.

How long does shipping from Seoul take?

Kool Seoul ships SUATELIER from Seoul via DHL Express with end-to-end tracking. Transit to the US is typically three to six business days from the moment your parcel is scanned at the Seoul facility. Customs and remote delivery addresses can add a day or two. Shipping is free on orders over $150.

Is Kool Seoul an authorised SUATELIER seller?

Kool Seoul sources SUATELIER through Korea's own stationery distribution network. Every sheet ships in its original Korean packaging with Korean production details. We do not re-import from intermediary markets or sell old stock passed off as current editions. What you receive is the same product available in Seoul stationery stores today.

Can I buy SUATELIER stickers as a gift?

Sticker sheets are flat and light, which means they add almost nothing to a parcel weight, and the illustrated packaging is presentation-ready without additional wrapping. If you are sending a parcel to someone and want to include a small, thoughtful item from Korea, a SUATELIER sheet adds a lot of character for very little additional cost.

Our SUATELIER selection at Kool Seoul

Each sheet below is in stock and shipped from Seoul. Tap any product to shop.

Shop all SUATELIER →

Why shop SUATELIER at Kool Seoul

— Jimin, team Kool Seoul · sourced from Seoul, shipped worldwide