Get Peachy with IVI MAD PEACH: A Burst of Juicy Madness!

IVI MAD PEACH is the Korean makeup brand that decided playfulness is a formula, not just a vibe. Sugary product names, peachy-warm pigments, and textures that feel genuinely fun to use — but beneath the personality there is real Korean cosmetic engineering: cushion foundations with two distinct finish systems, gloss and tint hybrids calibrated for different lip shapes, and a face-prep range built around glow and staying power.

This is the full guide to IVI MAD PEACH at Kool Seoul: where the brand sits in the Seoul makeup landscape, which products are genuinely worth your attention, how to build a look with them from prep to lip, and the answers to every question our team gets asked about the brand. Every reference we mention below is in stock, sourced from Seoul and shipped worldwide via DHL Express — free shipping on orders over $150.

What IVI MAD PEACH actually is — and where it comes from

Ivi Mad Peach Glow Fit Mood Glossa juicy, high-shine gloss that moonlights as a tint$18Shop now →

IVI MAD PEACH launched in South Korea as a makeup label that wanted to do two things at once: land in the affordable-to-mid segment where most of Seoul's everyday makeup lives, and do it with enough character that customers remember the brand name between purchases. "MAD PEACH" is not a coincidence — the peachy-warm palette runs through almost every product line, and the tone is deliberately playful: shade names like "Fuzzy Rose", "Water-drinking Red" and "Watermelon Peach" tell you exactly what you are getting into.

That said, IVI MAD PEACH is not purely aesthetic. The cushion range offers two technically distinct finish systems (Glazed Glow and Plain Velvet Matte), the Smooth Fit Lip Tint is a proper long-wear formula, and the Glow Filter Primer and Pearl Potion fixers are designed to extend makeup wear in Seoul's humid summers. The brand earns its shelf space because it is fun and it works — which is a harder combination than it sounds.

At Kool Seoul we receive IVI MAD PEACH from Seoul's own distribution network. What you receive is Korean-market inventory in original packaging with Korean production codes — not repackaged or relabelled grey-market product.

The lip line — where IVI MAD PEACH makes its reputation

Ivi Mad Peach Smooth Fit Lip Tinta smooth-wearing, comfortable tint in five peachy-warm shades$19Shop now →

Lip products are the core of IVI MAD PEACH's catalogue, and three products cover the full lip-texture spectrum: the Smooth Fit Lip Tint, the Glow Fit Mood Gloss, and the Over Lip Pencil.

The Smooth Fit Lip Tint is the long-wear option. Five shades running from #01 Fuzzy Rose (a wearable everyday pink) through #02 Fuzzy Coral and #03 Fuzzy Brick (a dried-rose clay) to #04 Fuzzy Mauve and #05 Fuzzy Chilly (a deep berry-burgundy). The formula is a tint rather than a gloss, which means it sets with a blurred, second-skin finish — low shine, high colour retention, comfortable to wear over several hours. The "Fuzzy" naming is accurate: the finish looks soft and slightly diffused rather than sharp or high-gloss.

Ivi Mad Peach Over Lip Pencila defining lip pencil that over-lines cleanly in three nude shades$21Shop now →

The Glow Fit Mood Gloss is the opposite texture: a high-shine, plumping gloss in five shades that veer watery and hydrated. #01 Water Rose and #03 Water Pink are the everyday-wearable sheer options. #02 Water-drinking Red and #04 Water-eatting Coral (the brand's own romanised names, charming as they are) push toward deeper, more intense colour with the same glassy finish. #05 Watermelon Peach is the hero shade for summer — a warm peachy-coral that earns its name. Wear the gloss alone over bare lips for the easy "juicy lip" look, or layer it over the Smooth Fit Tint for depth plus shine.

The Over Lip Pencil completes the trio. Three nude shades (#01 Nude Brick, #02 Nude Beige, #03 Nude Pink) calibrated to over-line the lip slightly, which is a Korean makeup technique for creating the appearance of a fuller lip without filler. Use it as a base under the tint for more precise edges, or as a standalone for a clean defined look on bare lips. It is the product in the range that most people add once they are already buying the tint — it solves a specific problem (bleeding edges, uneven pigmentation at the lip line) that the tint alone cannot.

The face prep range — primer, fixer, and the pearl potion story

Ivi Mad Peach Glow Filter Primer 30mla light-refracting primer that makes skin look like it has a filter on$37Shop now →

IVI MAD PEACH takes face prep seriously for a colour-led brand, and the two-step primer-plus-fixer system is the evidence. The Glow Filter Primer is the pre-makeup step: a light-diffusing primer with a finely milled brightening effect that sits between skincare and base. It smooths the skin's texture, gives a faint glow-filter appearance to even bare skin, and extends the wear of anything applied on top. The name is genuinely descriptive: the effect is less "full coverage prep" and more "everything looks slightly better than it did".

After makeup, you have a choice between two Pearl Potion fixers. The smaller Makeup Fixing Pearl Potion in 30ml is the travel and handbag version — convenient for top-ups. The larger Makeup Fixer Pearl Potion in 80ml is the full-size daily option, and the better value-per-ml purchase. Both contain pearl-derived ingredients that add a faint luminosity on top of set makeup while locking it in — the effect is a very slight glow seal rather than a matte lock. If you run warm or oily, spray from thirty centimetres and do one pass. If your skin is dry or you want more visible luminosity, move closer and do two.

The cushion range — three finish options for three different briefs

Ivi Mad Peach Glazed Glow Cushiona high-glow cushion for the glazed-skin trend in two shades$43Shop now →

Korean cushion foundations are a genre in themselves, and IVI MAD PEACH offers three distinct formulas so you are not stuck choosing between coverage and finish when both vary by season, by mood, and by occasion.

The Glazed Glow Cushion is the brand's answer to the "glazed donut skin" trend that travelled from Seoul to the rest of the world: a dewy, high-luminosity finish with a wet-looking glow that suits dry skin, winter, and anyone who wants their base to look like they skipped foundation and just had a good night's sleep. Available in #01 Light Beige and #02 Yellow Beige. The yellow undertone in #02 corrects dullness and suits medium-warm complexions well.

Ivi Mad Peach Plain Velvet Matte Cushiona velvet-matte cushion for all-day staying power in humid weather$43Shop now →

The Plain Velvet Matte Cushion is the opposite formula: a velvet-finish, oil-controlling cushion designed for warm, humid climates and skin that shines by noon. In #01 Neutral Beige and #02 Medium Beige, it delivers medium-to-full coverage with a soft focus effect that blurs pores visually. This is the cushion Seoul women reach for in July and August when high humidity makes everything else slide off. If the Glazed Glow is "glass skin", the Plain Velvet Matte is "skin that looks good twelve hours later".

The third cushion, the Sugar Powder Tone-Up Cushion, occupies a different niche: it is a tone-up formula that brightens and slightly lightens the perceived complexion while giving a finely powdered, blurred finish. Korean tone-up products are not heavy coverage foundations — they are closer to a tinted moisturiser with a soft-focus brightening effect. Use this when you want your skin to look rested and slightly more luminous than it is, without the commitment of full coverage or the high-octane glow of the Glazed Glow Cushion. One shade that suits a wide range of lighter-to-medium skin tones.

Eyes and blush — the supporting cast that completes a look

Ivi Mad Peach Daily Mood Eyeshadow Palettea wearable palette in three mood-driven colourways$37Shop now →

IVI MAD PEACH's eye range is built for the everyday-to-date-night spectrum. The Daily Mood Eyeshadow Palette comes in three colourways: #01 Selfish Pink (rosy pinks and warm nudes), #02 Completed Brown (a classic warm brown range for the most universally wearable eye look in K-beauty), and #03 Pleased Coral (warm coral and terracotta tones that bring the peach energy of the brand to the eye). Each palette is designed as a self-contained daily look — you can build an eye look from one palette without needing additional products.

Ivi Mad Peach Pure Lash Mascaraa lengthening mascara in one shade: Dewey Black$25Shop now →

The Pure Lash Mascara in #01 Dewey Black finishes the eye. Korean mascaras tend toward lengthening and separating over dramatic volumising, and this one is no different — it is the mascara that makes lashes look clean and defined rather than coated and heavy. Layer two coats for definition, and add a lash curler before application for the Korean "doll lash" effect. It plays nicely with the eyeshadow palettes because neither product fights for dominance.

On the cheek, the Mood Mix Cream Blusher is the product that best captures what IVI MAD PEACH is doing as a brand. Seven shades spanning coral (#02 Coral Flush), peach (#03 Peach Flush), red (#04 Red Flush), almond (#05 Almond Flush) and nude (#06 Nude Flush) — all in a cream formula that blends with fingers in three seconds and delivers a flushed, skin-from-within colour that powder blushers rarely achieve. #03 Peach Flush is the house signature; it stacks with every shade in the Daily Mood Palette and every lip option in the range. Apply after the cushion, before the Pearl Potion fixer, and blend quickly — cream blushers set fast on Korean cushion formulas.

The face tools — the Highlighter and the Brush

Ivi Mad Peach Milky Way Highlighter Sticka creamy stick highlighter in four celestially named shades$31Shop now →

The Milky Way Highlighter Stick is where IVI MAD PEACH gets cosmically named. Four shades: #01 Starlight (a cool pearl white), #02 Supernova (a warm gold), #03 Vega (a champagne with pink shimmer) and #04 Aurora (a multicoloured iridescent shift). The stick format gives precision: swipe directly onto the high points of the cheekbone, the inner corner of the eye, the brow bone, or the Cupid's bow, then blend with a finger or the flat side of a sponge. It layers well over the Mood Mix Cream Blusher for a "inner glow" finish, and it pairs with the Glazed Glow Cushion if you want a full luminosity look.

Ivi Mad Peach Soft Touch Makeup Brusha soft, everyday face brush for blending and buffing$23Shop now →

The Soft Touch Makeup Brush rounds out the range. It is an all-purpose face brush built for buffing and blending — useful for working the eyeshadow palette into the crease, blending the highlighter at the edges, or setting powder products that need soft diffusion. For a brand that sells cream products heavily (the blusher, the highlighter, the cushion), a quality brush changes how everything sits on the skin. Synthetic fibres, easy to wash, and — per the brand's character — satisfyingly soft to the touch.

How to build an IVI MAD PEACH look — from five minutes to full

The five-minute look: the Glow Filter Primer on bare skin (blend with fingers), followed by one to two light pats of the Glazed Glow Cushion on the centre of the face, a sweep of #03 Peach Flush Mood Mix Cream Blusher on the cheeks, #05 Watermelon Peach Glow Fit Mood Gloss on the lips, and one coat of the Pure Lash Mascara. Five products, five minutes. It reads "I have good skin and I am going somewhere" without reading "I spent an hour in front of a mirror".

The full look: start with the Glow Filter Primer, apply the Plain Velvet Matte Cushion for staying power, set the under-eye with a light pass of the Soft Touch Makeup Brush and any pressed powder you have. Apply #03 Pleased Coral eyeshadow from the Daily Mood Palette with the brush, smoked slightly at the outer corner. Cream blusher in #02 Coral Flush. Over Lip Pencil in #01 Nude Brick to define, then the Smooth Fit Lip Tint in #02 Fuzzy Coral on top. Milky Way Highlighter in #03 Vega at the cheekbones. Finish with two coats of Pure Lash Mascara. Spray the Makeup Fixer Pearl Potion from arm's length to set everything. This look holds for eight hours.

Who IVI MAD PEACH is for — and who it probably is not

IVI MAD PEACH is the right brand if you like Korean makeup quality but find most K-beauty brands too quiet or too minimalist in their personality. If you enjoy shade names with a story, a colour palette that leans warm and peachy, cream textures that are fast and forgiving, and a price point that lets you try multiple products without anxiety, this brand was designed for you.

IVI MAD PEACH is probably not the right brand if you are looking for a very neutral, grey-leaning palette (the brand skews warm), if you want high-coverage full-face base products (the cushions are medium to medium-full, not heavy-duty), or if your makeup style is matte, dark, and editorial. The brand's strongest product category is the lip line and cream cheek products — if you primarily shop for foundation, you have stronger options in the K-beauty space.

IVI MAD PEACH — frequently asked questions

Is IVI MAD PEACH the same as MAD PEACH?

Yes. IVI MAD PEACH and MAD PEACH refer to the same Korean makeup brand — "IVI MAD PEACH" is the full registered name, while "MAD PEACH" is the shortened version used colloquially and in some Korean retail contexts. At Kool Seoul all products are listed under IVI MAD PEACH, which is the name on the Korean-market packaging.

Where is IVI MAD PEACH made?

IVI MAD PEACH is a Korean brand manufactured in South Korea. Every product we sell at Kool Seoul is Korean-market inventory, sourced directly from Seoul's own distribution network and checked by our team before shipping. Packaging, production codes, and expiry dates are all in Korean.

Which IVI MAD PEACH product should I buy first?

If you are buying for the first time, we recommend either the Glow Fit Mood Gloss (the most approachable entry, in one of the Water shades) or the Mood Mix Cream Blusher in #03 Peach Flush. Both show immediately what the brand does best — warm, wearable colour with a texture that feels fun to apply — and both work across a wide range of complexions.

How does the Smooth Fit Lip Tint wear compared to the Glow Fit Mood Gloss?

The Smooth Fit Lip Tint is the long-wear formula: it sets to a second-skin blurred finish with low shine and high colour retention over several hours. The Glow Fit Mood Gloss is a high-shine, high-hydration gloss that gives more immediate impact but needs reapplying more often. Many customers own both and use the tint as the stay-put base and the gloss on top for occasions when they want visible shine. They layer well.

Which cushion from IVI MAD PEACH suits oily skin best?

The Plain Velvet Matte Cushion is specifically designed for oily and combination skin — it controls shine, extends wear in humid conditions, and delivers a velvet soft-focus finish rather than a glowing or dewy one. Pair it with the Makeup Fixer Pearl Potion (one pass from thirty centimetres) and you have a base system that holds through a full Seoul summer day.

Can I use the Mood Mix Cream Blusher on top of a cushion foundation?

Yes, and this is how it is designed to be used. Apply the cushion first, let it set for thirty seconds, then apply the cream blusher with fingers (or a brush for more precision) and blend quickly. Cream products set faster on cushion formulas than on liquid foundations, so blend while the product is still movable. Finish with the Pearl Potion fixer to lock the cream in place.

Is IVI MAD PEACH available outside Korea?

IVI MAD PEACH is a Korean brand that does not have significant distribution in western markets independently. Kool Seoul ships the full range from Seoul worldwide via DHL Express with end-to-end tracking. Transit to the US and Europe is typically three to six business days from Seoul dispatch. Shipping is free on orders over $150.

Are IVI MAD PEACH products cruelty-free?

IVI MAD PEACH is a Korean brand that states it does not test on animals. South Korea prohibits animal testing for cosmetics sold domestically under the Cosmetics Act (revised 2017), which aligns the brand with the standard applied to all Korean cosmetics manufacturers. We do not publish a global third-party certification stamp as these vary by body and batch — if cruelty-free certification is a purchasing criterion for you, check the individual product page or contact our team to confirm the current status for a specific SKU.

Our IVI MAD PEACH selection at Kool Seoul

Every reference below is in stock and shipped from Seoul. Tap any product to shop.

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Why shop IVI MAD PEACH at Kool Seoul

— Jimin, team Kool Seoul · sourced from Seoul, shipped worldwide