250 products

New product

Shop the newest Korean beauty arrivals at Kool Seoul — the latest skincare launches, makeup releases and K-pop drops freshly sourced from Seoul. We update our new arrivals daily, so you're always first to discover the hottest Korean products.

ETUDE
$25

ETUDE Ginger Sugar Overnight Lip Mask 23g x 2

ETUDE Pang Pang Hair Shadow 3.5g

ETUDE
$22

ETUDE Pang Pang Hair Shadow 3.5g

ETUDE
$38

ETUDE Tint Main Soon Jung Mild Acidic 5.5 Soothing Toner , 500ml

ETUDE Dr. Mascara Fixer 6g

ETUDE
$11

ETUDE Dr. Mascara Fixer 6g

ETUDE Real Art Moisture + Tint Main

ETUDE
$35

ETUDE Real Art Moisture + Tint Main

ETUDE Big Cover Skin Fit Concealer PRO

ETUDE
$16

ETUDE Big Cover Skin Fit Concealer PRO

ETUDE Ganadi Folding Mirror

ETUDE
$25

ETUDE Ganadi Folding Mirror

250 products

New product

250 products