250 products

New product

Shop the newest Korean beauty arrivals at Kool Seoul — the latest skincare launches, makeup releases and K-pop drops freshly sourced from Seoul. We update our new arrivals daily, so you're always first to discover the hottest Korean products.

ETUDE Double Lasting

ETUDE
$13

ETUDE Double Lasting

ETUDE Brow 0.17g

ETUDE
$15

ETUDE Brow 0.17g

ETUDE Over Lip Pencil 1g

ETUDE
$17

ETUDE Over Lip Pencil 1g

ETUDE Lip & Eye Remover 250ml

ETUDE
$18

ETUDE Lip & Eye Remover 250ml

ETUDE Liner 0.9g

ETUDE
$19

ETUDE Liner 0.9g

ETUDE Shading Stick + 1g

ETUDE
$17

ETUDE Shading Stick + 1g

ETUDE My Lash Serum 9g

ETUDE
$10

ETUDE My Lash Serum 9g

250 products

New product

250 products