Base Makeup
Shop Korean cushion foundations — the iconic K-beauty invention that delivers buildable coverage with a dewy, glass-skin finish. Find cushions from HERA, LANEIGE, IOPE, AHC, MISSHA and 50+ Korean brands.
HINCE
$38
Hince Second Skin Foundation
Handy piece pulled from Hince's Korean lineup for KoolSeoul shoppers. Part of the current Korean restock.
AMELI
$37
Ameli Baked Powder 6.2g
Formulated for everyday K-beauty looks, this makeup powder builds easily for medium coverage. AMELI, shipped from Korea to your door.
THE SAEM
$17
The Saem Cover Perfection Concealer Pencil
Cover Perfection Concealer Pencil: the Saem concealer. Everyday cover for spots and under eyes. Imported from Korea.
THE SAEM
$20
The Saem Cover Perfection Triple Pot Concealer
This concealer is made for daily makeup routines. From The Saem. Made for daily makeup use.
DINTO
$23
Dinto Pixie Dust Loose Powder
DINTO makeup powder. Setting powder for a smooth, everyday finish. Imported from Korea.
HANYUL
$48
Hanyul Baekhwago Gimitanryuk BB Cream SPF 40/PA++ 40ml
Hanyul's cushion delivers a smooth finish with buildable coverage for everyday face days.
MISSHA
$30
Missha M Signature Real Complete BB Cream Ex 45g
Perfect for lightweight BB cream by MISSHA. Evens tone with a natural, skin-like finish.
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