Explore the Excellence of TOUCH IN SOL: Korean Skincare and Makeup for Every Style

TOUCH IN SOL is a Korean makeup brand that built its identity around a single, honest idea: makeup should sit on skin, not fight it. Its two flagship families — No Poreblem and Pretty Filter — share a blurring-first philosophy. Pores get softened. Texture gets quieted. The finish is luminous rather than flat, Korean rather than European.

This piece covers what TOUCH IN SOL actually is, where it fits in the Korean makeup landscape, the products that earn their place in a daily routine, how each line is structured, and who should probably look elsewhere. Every TOUCH IN SOL reference we mention is in stock at Kool Seoul, sourced from Seoul and shipped worldwide via DHL Express — free shipping on orders over $150.

What TOUCH IN SOL is — and where it sits in K-beauty makeup

TOUCH IN SOL No Poreblem Hybrid Makeup Primer · 30mlthe pore-blurring primer that anchors the No Poreblem line$31Shop now →

Korean makeup and Western makeup are two distinct genres. Western colour cosmetics — especially at the mid-market level — tend to prioritise coverage weight and staying power. Korean colour cosmetics tend to prioritise skin-like finish, comfortable wear, and what you could call "skin enhancement" rather than replacement. TOUCH IN SOL is a Korean brand that sits firmly in this second tradition.

The brand launched its No Poreblem line at a moment when the Korean market was hungry for makeup primers that behaved like skincare. The idea was straightforward: if a primer is formulated with skin-compatible ingredients and a mineral-based blurring system, it does not need to be a heavy silicone spackle. It can feel like a second skin. That thinking — light but effective — runs through the whole TOUCH IN SOL range, from face primers and powders to lip products and highlighters.

TOUCH IN SOL is a makeup brand, not a skincare brand. That distinction matters. It does not claim to treat skin or reverse damage. What it does claim — and in our experience earns — is that its products sit on skin without occluding it, that the textures feel comfortable through a full day, and that the Korean-beauty finishing grammar (soft focus, natural luminosity, no cake) is built into the formula rather than being a styling choice by the wearer. That is the brand's actual value proposition.

The No Poreblem line — TOUCH IN SOL's primer system

TOUCH IN SOL No Poreblem Mineral Powder · 5ga finely milled setting powder for pore-minimising finish$18Shop now →

The No Poreblem line is structured around three core products that work as a system. The entry point is the No Poreblem Hybrid Makeup Primer, which is what the brand was built on. It is a lightweight, water-gel primer formulated with mineral blurring agents that visually soft-focus pores without blocking them. The texture lands between a serum and a traditional silicone primer — it absorbs quickly, leaves no greasy film, and provides a base that either wears comfortably on its own or grips foundation without sliding.

The second product in the system is the No Poreblem Mineral Powder, a finely milled loose powder that uses micronised minerals to set the primer or any foundation underneath. At 5g in a compact format, it is portable without being impractical. The mineral base means it photographs cleanly — no flashback, no white cast — which is part of why it became popular with Korean makeup artists who needed a setting powder that worked under studio lights without looking flat. It layers over the hybrid primer seamlessly and keeps the skin-like quality rather than matting it to a dead finish.

Rounding out the No Poreblem range is the No Poreblem Eye Primer, a 4ml base formulated specifically for the lid. Eye shadow on unprepared Korean skin can crease within hours — the combination of natural moisture and climate-influenced humidity means lids tend to be oilier than Northern European skin. The eye primer creates a dry, slightly tacky surface that anchors shadow, intensifies pigment, and extends wear without caking. At $25, it is one of the most affordable working eye primers in the Korean market.

The Pretty Filter line — full-face Korean makeup at one price point

TOUCH IN SOL Pretty Filter Icy Shert Cooling Primer · 30ga cooling, skin-softening primer for hot-climate wear$29Shop now →

The Pretty Filter line is TOUCH IN SOL's main makeup family — primers, foundations, blushers, and lip products united by the same "filter-finish" philosophy. The name is deliberate: the Korean beauty audience grew up editing photos with softening filters, and Pretty Filter promises a formula that delivers the same visual effect in the flesh. It sounds gimmicky. The products are less so.

The Pretty Filter Icy Shert Cooling Primer is the line's most interesting entry. It is a 30g cooling primer in a jar — "shert" is the Korean phonetic rendering of "shirt," a reference to the fabric-like skin feeling — that delivers a noticeably cool, velvet-smooth surface on application. It is particularly useful in warm climates or for anyone whose primer tends to feel heavy by noon. The cooling sensation settles within minutes, and what remains is a mattified, refined base that does not pill when foundation is applied over it.

The Pretty Filter Perfect Finish Foundation is the line's face product. Korean foundations at this price point ($29) typically sacrifice either coverage or skin-like finish; Pretty Filter manages a medium coverage with a finish that reads natural in daylight. It is not a full-coverage product and should not be treated as one — but for everyday wear, work environments, or anyone whose philosophy is "better skin, not different skin," it performs honestly. The foundation formula is designed to layer on top of either the Icy Shert Cooling Primer or the No Poreblem Hybrid Primer, and it works well with both.

TOUCH IN SOL Pretty Filter In My Heart Stick Foundationa stick foundation for quick, on-the-go base coverage$32Shop now →

For a more portable format, the Pretty Filter In My Heart Stick Foundation delivers the same Pretty Filter finish in a stick. Korean stick foundations have evolved significantly — they no longer imply the heavy, cakey application of a decade ago. This one blends out to a natural, skin-like finish and works well as a spot-coverage tool or a full-face base when applied with a damp sponge. The "in my heart" branding is characteristically Korean: it signals that the product is designed to feel as comfortable as it looks.

The Pretty Filter Waterful Glow Cream sits at the intersection between skincare and makeup — a 50g water-gel cream that primes, hydrates, and delivers a glow-base finish. It is the right product for people who want one step in the morning rather than a primer-plus-moisturiser stack. The texture is notably light for the amount of slip it delivers. On dry skin, it functions as a hydrating primer that keeps skin looking dewy through the day; on combination skin, it can replace the moisturiser step entirely if you want a lighter routine.

Pretty Filter colour — blusher, highlighter and lip

TOUCH IN SOL Pretty Filter In My Heart Stick Blushera buildable stick blush for a natural, flush-from-within look$27Shop now →

Korean makeup grammar treats blush differently from Western conventions. The goal is not a stripe of colour applied to the cheekbone but a soft, diffused flush that reads like genuine warmth under the skin. The Pretty Filter In My Heart Stick Blusher is built around this approach. It applies as a cream stick, blends quickly with fingertips or a soft brush, and dries to a powder-like finish that layers under the No Poreblem Mineral Powder without pilling. The stick format keeps colour placement precise — you tap it on the apples of the cheeks and blend outward, rather than sweeping with a large blush brush and hoping for the best.

For added dimension, the Vegan Again Radiance Highlighter Stick is the highlight product in the TOUCH IN SOL range. The vegan formula uses pearlescent pigments that sit closer to a skin-glow than to a disco-ball glitter. Applied to the high points of the cheekbones, the bridge of the nose, and the inner corners of the eyes, it reads as natural luminosity in indoor light and a clean, editorial glow in sunlight. The stick format avoids the waste problem of powder highlighters applied with large brushes — you get the pigment where you want it.

The Pretty Filter Lip Plumping Mask is the hybrid lip-care product in this family — a mask-texture formula that sits on the lips, delivers a softening treatment, and adds a sheer tint and gloss finish. It is not a full lipstick and does not replace one; it is the step that makes lips look healthier and larger before applying any colour on top, or the standalone product on no-makeup days when bare lips look flat. The plumping effect is mild but consistent with daily use.

The Vegan Again line — TOUCH IN SOL's lip and lash edit

TOUCH IN SOL Vegan Again Juicy Glossy Lip Tinta high-shine, vegan lip tint with a glossy finish$25Shop now →

The Vegan Again line is TOUCH IN SOL's answer to a specific demand in the Korean market: lip and lash products with short, plant-forward INCIs and no animal-derived ingredients, without compromising on pigment quality or wear. Korean vegan cosmetics have caught up quickly with the global clean-beauty movement; the Vegan Again formulas are not watered-down compromises but proper makeup products that happen to be vegan.

The Vegan Again Juicy Glossy Lip Tint is the glossy lip entry — a high-shine tint that keeps the lips looking plumped and colour-stained without the heaviness of a gloss applied over lipstick. The formula uses plant-based emollients and transparent pigments to deliver a wet, fresh look that is comfortable through eating and drinking. It does not transfer heavily, which makes it practical for everyday wear.

The Vegan Again Blurcore Lip Tint is the matte option — a blurring, softcore-matte lip tint that uses the same mineral-blur technology from the No Poreblem line, applied to the lip surface. It blurs the lip edge, softens any lip lines, and delivers a diffused, stained finish that reads as "natural lip but better." The price point ($14) makes it one of the most accessible TOUCH IN SOL entries.

TOUCH IN SOL Vegan Again Juicy Plumping Lipsticka vegan plumping lipstick for a fuller, glossy look$32Shop now →

The Vegan Again Juicy Plumping Lipstick is the full-coverage option in the lip family — a proper vegan lipstick with a creamy, plumping texture that delivers saturated colour and a natural plumpness to the lips. It is positioned at $32, at the upper end of the TOUCH IN SOL range, and that price reflects a formula that behaves more like a luxury lip product than a drugstore bullet. The plumping effect is delivered by a combination of hyaluronic acid-adjacent plant polymers and a slightly expanded applicator tip.

Rounding out the Vegan Again line is the Vegan Again Black Eyelash Serum, a 5.5g treatment designed to be worn under mascara or alone on no-mascara days. It tints the lashes a soft black while delivering a serum treatment to the lash base — the kind of product that Korean makeup wearers call a "lash tonic" rather than a mascara substitute. Used daily for four to six weeks, it gives the impression of fuller, darker lashes without any fiber or volumising polymer.

How to build a TOUCH IN SOL routine — AM makeup from scratch

A minimal TOUCH IN SOL morning starts with skincare finished. Once your moisturiser has absorbed for a minute or two, apply the No Poreblem Hybrid Makeup Primer over the full face and blend in with fingertips — thirty seconds is enough. Let it set for ninety seconds. Then either apply the Pretty Filter Perfect Finish Foundation with a damp sponge for medium coverage, or use the Pretty Filter Waterful Glow Cream alone if you prefer a no-foundation day with a glow-only finish.

Once the base is set, apply the Pretty Filter Stick Blusher to the cheeks and blend with a finger. Press the No Poreblem Mineral Powder lightly over the T-zone to set. Add the Vegan Again Radiance Highlighter Stick to cheekbones and inner corners. Finish with the Vegan Again Juicy Glossy Lip Tint. That is a complete TOUCH IN SOL face: primer, base, blush, set, glow, lip — six products, all from one brand, under fifteen minutes.

For eyes, prime lids with the No Poreblem Eye Primer before applying any shadow, and use the Vegan Again Black Eyelash Serum as a daily treatment under mascara.

Who TOUCH IN SOL is for — and who it isn't

TOUCH IN SOL makes the most sense for people who want Korean-finish makeup: soft focus, natural luminosity, skin-like rather than mask-like coverage. It suits anyone who finds Western primers too heavy or occlusive, anyone building a makeup routine around a no-foundation aesthetic, and anyone who wants vegan lip and lash products that actually perform rather than compromising on colour quality.

TOUCH IN SOL is not the right brand if you need very high coverage — full-coverage conceal-everything foundations are not the TOUCH IN SOL format. It is also not for people who want a matte, powdery, zero-glow finish across the whole face; the brand leans toward luminosity and skin texture rather than a completely flat, mattified look. And if you are looking for a large shade range in foundation, the Pretty Filter line does not offer the extensive shade count of a brand built primarily around foundation.

TOUCH IN SOL — frequently asked questions

Is TOUCH IN SOL a Korean brand?

Yes. TOUCH IN SOL is a Korean cosmetics brand manufactured in South Korea, with its R&D, formulation, and packaging all Korean-market. Every product we ship from Kool Seoul is Korean-market inventory sourced through the same distribution network used by Korea's leading beauty retailers — Korean production codes, Korean packaging, no grey-market repacking.

What does "No Poreblem" mean?

No Poreblem is a deliberate play on "no problem" — the brand's way of naming a line designed to make pores a non-issue rather than something you have to work around. The No Poreblem Hybrid Makeup Primer and Mineral Powder use blurring mineral technology to visually soften pores without clogging them. The name has become one of TOUCH IN SOL's most recognisable product identifiers in the global K-beauty market.

Is TOUCH IN SOL good for sensitive skin?

The No Poreblem primer system is formulated without heavy silicones and uses mineral-based blurring agents rather than film-forming polymers, which makes it more compatible with reactive skin than many traditional primers. That said, "sensitive skin" covers a wide range of conditions, and we always recommend patch-testing on the inner arm for 48 hours before applying any new makeup product to the face. If you have specific contact allergies, check the INCI list on the individual product page.

What is the difference between the No Poreblem Hybrid Primer and the Pretty Filter Icy Shert Cooling Primer?

Both are face primers with a pore-blurring finish, but they deliver different skin sensations. The No Poreblem Hybrid Primer is a lightweight water-gel that absorbs quickly and provides a dry, smooth base — the best choice if you want a versatile, year-round primer that works under any foundation. The Pretty Filter Icy Shert Cooling Primer is a cooling, fabric-feel primer that is more comfortable in warm weather or for people who find conventional primers heavy. Use the No Poreblem system if you want maximum longevity; use the Icy Shert if comfort and a cooler-on-skin sensation is the priority.

Are the Vegan Again lip products fully vegan?

TOUCH IN SOL positions its Vegan Again line as vegan, and the Korean packaging reflects this. We do not publish a global certification body's stamp because these can differ by market and shift with reformulations. The individual product pages carry the vegan tag where TOUCH IN SOL has confirmed it; if you need to verify a specific shade or batch for a specific certification, message us and we can check with the Seoul team.

Can I wear the Pretty Filter Foundation without primer?

Yes, though the result will be different. The Pretty Filter Perfect Finish Foundation is designed to deliver a clean, skin-like finish with or without primer. Without a primer underneath, the longevity is typically four to six hours on combination skin before touch-up is needed. With the No Poreblem Hybrid Primer underneath, the foundation stays fresh for considerably longer because the primer provides a dry, gripping base. The Waterful Glow Cream can also act as a primer-moisturiser combination step under the foundation if you prefer a dewier finish.

How long does TOUCH IN SOL shipping from Seoul to Europe take?

Kool Seoul ships TOUCH IN SOL from Seoul via DHL Express with end-to-end tracking. Transit time to Europe is typically three to five business days once your parcel is scanned out of Seoul. Customs clearance can add one day depending on the destination country. Shipping is free on orders over $150.

Is Kool Seoul an authorised seller of TOUCH IN SOL?

Kool Seoul sources TOUCH IN SOL through Korea's own distribution network. Every product is checked in Seoul before it ships. You receive Korean-market packaging with Korean production codes — not grey-market repacked inventory. We do not ship product that has not passed our receiving check in Seoul.

Does TOUCH IN SOL test on animals?

TOUCH IN SOL states that its products are not tested on animals. The Vegan Again line is specifically formulated without animal-derived ingredients. South Korea updated its cosmetic testing regulations in 2017 to ban animal testing for finished cosmetics sold domestically, which means Korean-market TOUCH IN SOL products produced after that date were developed under post-animal-testing regulatory conditions. As always, individual certifications vary by product and market; the product page is the right place to check for a specific claim.

Our TOUCH IN SOL selection at Kool Seoul

Each reference below is in stock and shipped from Seoul. Tap any product to shop.

Shop all TOUCH IN SOL →

Why shop TOUCH IN SOL at Kool Seoul

— Seo-yeon, team Kool Seoul · sourced from Seoul, shipped worldwide